IAB Taps Tremor Video's Lauren Wiener as New Chair

Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-25 00:00:00 UTC ]
News tagged with: #thought leader #putting money #digital operations

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Charles Tripp Chairs the British Academy’s £25,000 Book Prize Jury

The British Academy Book Prize for Global Cultural Understanding will name its winner in October. Publishers are submitting now. The post Charles Tripp Chairs the British Academy’s £25,000 Book Prize Jury appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-17 04:15:36 UTC ]
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Today’s Google Doodle celebrates Jerry Lawson, the ‘father of the video game cartridge’

Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget

[ Engadget | 2022-12-01 18:15:43 UTC ]
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New Advent Books Tap Into Season’s Teachings

Religion publishers aim to help readers looking for a deeper spiritual experience this Christmas season with a number of new titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Louise Kennedy’s Debut Novel Taps Into Her Childhood Amid the Troubles

The book, “Trespasses,” captures the texture of life in Northern Ireland — details, objects and images that carry “incredible emotional weight.” Continue reading at The New York Times

[ The New York Times | 2022-10-31 16:21:50 UTC ]
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Amazon Prime Video will stream NFL Black Friday games starting in 2023

Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget

[ Engadget | 2022-10-19 21:10:50 UTC ]
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PFLAG Adapts Picture Book to Video, Celebrating LGBTQ+ History Month

In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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The best video streaming services in 2022

The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget

[ Engadget | 2022-10-06 13:15:17 UTC ]
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Lauren Groff’s next novel is set in the 17th-century American wilderness.

That’s the same perilous American wilderness that almost killed Leonardo DiCaprio, except 200 years younger, sprier and, one would assume, significantly more bear-ful. Now, I don’t know how many bears feature in three-time National Book Award finalist, Guggenheim fellow, and winner of the Story... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-30 16:33:32 UTC ]
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Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
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In Gabrielle Zevin’s novel, two video game designers chase love IRL

"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post

[ The Washington Post | 2022-06-28 16:07:16 UTC ]
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A former Fed chair still wants the punch bowl — and a high-proof punch

In his book, "21st Century Monetary Policy," former Fed chair Ben S. Bernanke argues for letting the central bank do everything it can to correct serious downturns and keep cheap money flowing into the economy. Continue reading at The Washington Post

[ The Washington Post | 2022-05-27 16:20:21 UTC ]
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Rep. Lauren Boebert Says She Wrote A Book And Twitter Users Are Absolutely Baffled

The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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Lauren Hough Loses Lambda Prize Nomination After a Twitter Feud

Her essay collection was removed from contention in the category of best lesbian memoir after she went on Twitter to defend a forthcoming Sandra Newman novel from charges that it was transphobic. Continue reading at The New York Times

[ The New York Times | 2022-03-22 01:34:52 UTC ]
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Make money turning your short fiction… into a video game?

Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat?  Sure you do! Well,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
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Gagliano Tapped to Head Boston Book Festival

Gina Gagliano, founder and former publishing director of Random House Graphic, has been named executive director of the Boston Book Festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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Owusu to chair Desmond Elliott Prize judging panel

Writer and poet Derek Owusu is to chair the judging panel for the National Centre for Writing's (NCW) £10,000 Desmond Elliott Prize for debut novels.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-20 01:09:43 UTC ]
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Video: From Barack Obama to Billie Jean King, L.A. Times Book Club looks back on an eventful 2021

The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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Amazon adds clip sharing to the Prime Video app on iOS

The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget

[ Engadget | 2021-11-11 20:31:33 UTC ]
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Bestselling Author Calls Out 'Senator For Sale' Joe Manchin In Damning Video

Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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