Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
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Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Christian publisher David C Cook has announced that veteran marketing leader Brian Mitchell has joined the organization as Chief Marketing Officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Fortified by advice and tips from Ann Patchett and Emma Straub, her fellow authors-turned-indie-booksellers, the author of 'Fates and Furies' and 'Matrix' readies to open her new bookstore, the Lynx, in downtown Gainesville, Fla., this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-18 04:00:00 UTC ]
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Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget
[ Engadget | 2024-03-04 16:30:21 UTC ]
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It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget
[ Engadget | 2024-03-01 17:00:14 UTC ]
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Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot
[ Book Riot | 2024-02-28 17:08:24 UTC ]
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Bastagli will leave Astra House for One Signal on February 26, filling the role vacated by Julia Cheiffetz in January. Nicholas Ciani, previously a senior editor acquiring books across three imprints, has been promoted to executive editor at One Signal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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This was a regular feature of my childhood, though it feels so long ago and far away, conceptually as well as literally, that I nearly forgot it ever happened: I’d go into town to the mall with my mom, and she’d drop me at the doors of the Borders or Barnes and Noble while she […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 09:55:59 UTC ]
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The founding publisher and CEO of Publish Your Gift has been unanimously elected the next chair of the Independent Book Publishers Association's board of directors, effective July 1. She is the first person of color elected to lead the IBPA board. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday
[ Digiday | 2024-01-31 05:01:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Novelist Lauren Groff joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss the new independent bookstore she and her husband are planning in Gainesville, Florida. The Lynx, which Groff aims to open this spring, will feature banned books, an act of resistance in a state where more... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-11 09:04:26 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Andrew Miller has been named president and publisher of Henry Holt, effective mid-January 2024, succeeding Amy Einhorn, who left Holt to lead Crown in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost
[ HuffPost | 2023-10-25 17:27:27 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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Books & Books recently had the pleasure of hosting three-time National Book Award finalist and best-selling author Lauren Groff, presenting her new novel, The Vaster Wilds. The New York Times calls it “a lonely novel of hunger and survival.” The brilliant Groff reads from her adventure novel... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-20 08:11:49 UTC ]
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