Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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The book critic and Fake Accounts author says that smart readers are not being served by the publishing industry. The post Lauren Oyler on America’s Alienating Literary Culture appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-11-18 21:30:25 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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Bernardine Evaristo will chair the judging panel for the Women’s Prize for Fiction 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-20 13:08:29 UTC ]
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When Season 4 of FX's Fargo was slated to premiere in April, the network planned to promote the anthology crime series with a pop-up pie shop in Los Angeles. The Covid-19 pandemic not only postponed production and the premiere date, but FX's initial experiential plans as well. While Fargo... Continue reading at AdWeek
[ AdWeek | 2020-10-09 14:07:55 UTC ]
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The University of East Anglia has appointed Booker-shortlisted Zimbabwean author Tsitsi Dangarembga as its new international chair of creative writing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 17:24:43 UTC ]
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Elsevier and Reed Exhibitions owner RELX has appointed former Sage PLC c.e.o. Paul Walker as chair to succeed Sir Anthony Habgood. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 13:56:02 UTC ]
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The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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The chairman of the editorial board of A-Level Law Review, Ian Yule, has quit his role after an article he wrote for the education magazine was heavily edited and put through a sensitivity reading from transgender rights charity Mermaids. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 16:33:55 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Beukes imbues what could have simply been a sensational thriller with psychological depth and sharp detail. Continue reading at The Washington Post
[ The Washington Post | 2020-07-27 12:00:00 UTC ]
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The judging panel has been announced for this year's Royal Society Science Book Prize, featuring professor Anne Osbourn as the chair of judges. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 18:41:17 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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Rolf Grisebach has become the chair of classical music publishers Edition Peters. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 14:31:49 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Dame Hermione Lee has been named the new chair of the David Cohen Prize for Literature. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 07:50:04 UTC ]
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Jennifer Enderlin has been promoted to president of St. Martin's Publishing Group, in addition to her role as publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek
[ AdWeek | 2020-06-22 11:00:36 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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