Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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Former BBC Radio 4 Controller Mark Damazer has been announced as the new chair of the Booker Prize Foundation. Continue reading at The Bookseller
[ The Bookseller | 2020-05-31 14:59:16 UTC ]
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In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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Stephen Engelberg, editor-in-cheif of ProPublica, and Aminda Marqués González, president, publisher and executive editor of the Miami Herald, have been Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-20 22:01:39 UTC ]
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[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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The T S Eliot Foundation has announced the panel of judges for this year's poetry prize, which will be chaired by poet and author Lavinia Greenlaw. Continue reading at The Bookseller
[ The Bookseller | 2020-05-16 11:40:03 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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Lauren James answers our questions about her novel set in a future version of London where humanity has been almost wiped out by a pandemic, The Quiet at the End of the World (Walker Books), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 17:57:09 UTC ]
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Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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Bruce Nichols has been named publisher of Little, Brown, filling a void that has been open since Reagan Arthur was hired as Sonny Mehta's replacement at Knopf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-15 04:00:00 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek
[ AdWeek | 2020-03-11 14:48:44 UTC ]
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Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek
[ AdWeek | 2020-03-06 17:05:10 UTC ]
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[caption id="attachment_177771" align="alignright" width="150"] Jason Frierott[/caption] Meredith Corp. announced Thursday that it has hired Jason Frierott as its new VP and CFO, succeeding Joe Ceryanec, who had previously announced plans to retire in early 2020 after 12 years in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 20:00:04 UTC ]
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HarperCollins has snapped up Lauren Ho’s "hilarious, heartfelt and relatable" debut novel, Last Tang Standing. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 06:34:51 UTC ]
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Oxford University professor Peter Frankopan, bestselling author of The Silk Roads (Bloomsbury), will chair the jury for the 2020 Cundill History Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 17:35:45 UTC ]
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This amusing memoir feels like a Silicon Valley version of The Devil Wears Prada. Continue reading at Stuff
[ Stuff | 2020-02-21 16:00:00 UTC ]
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Authors explore gender identity issues related to youth, Mormonism, and more in new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times
[ The New York Times | 2020-02-12 15:00:10 UTC ]
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The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times
[ The New York Times | 2020-02-12 15:00:10 UTC ]
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Titan Books has bought a début novel from popular writer and video essayist Lindsay Ellis. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 17:08:56 UTC ]
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