Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
News tagged with:
#thought leader
#putting money
#digital operations
"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#video appeared
#facebook exec
Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post twitter
#sarah personette
#center stage
MP Tulip Siddiq will chair the judges’ panel for The Orwell Prize for Political Writing, which from this year is only open to non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orwell prize
#political writing
Poet Kate Clanchy is to chair the judging panel for the 2019 Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-12-15 00:00:00 UTC ]
More news stories like this |
Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget
[ Engadget | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#machine learning
First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viral publisher
#exclusive content
Poet Meghan O'Rourke has been named the next editor of the 'Yale Review,' succeeding acting editor Harold Augenbraum on July 1 of next year, the 200th anniversary of the journal's founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#200th anniversary
A PubTechConnect panel explores how publishers are using social media stars to expand their digital marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this |
BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help. The post Video Briefing: The pros and cons of a digital media merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video briefing
Penguin Random House Children’s is tapping into the trend for non-fiction books about historical figures with a new Extraordinary Lives series. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prh children
#non-fiction books
#historical figures
The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times
[ The New York Times | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile video
#vertical networks
#young men
Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium content
#started testing
#video service
#reality show
#tv studios
#place ads
#buy ads
Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this |
Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad breaks
#app users
#produce revenue
#monetization options
Headline will publish a book about the history of video games by comedian and gaming expert Steve McNeil. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video games
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video series
#daily roundup
#audio version
#alexa device
#alexa app
#gossip site
#bryan goldberg
Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#revenue appeared
#european publishers
#social platforms
As a nonprofit, Restless Books has become a haven for international literature and an advocate for immigrant writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#restless books
#international literature
[caption id="attachment_134577" align="alignright" width="150"] Alex Hardiman[/caption] The Atlantic continued its ongoing expansion this week with the hire of Facebook’s head of news products, Alex Hardiman, as its new chief business and product officer. Starting this fall, Hardiman will be... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve learned
#religious studies
#middle east
#previously worked
Author, illustrator and Waterstones Children’s Laureate Lauren Child talks to us about her new book and balancing her workload. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lauren child
#waterstones children