Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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Elsevier's Rachel Martin has been appointed chair of Book Industry Communication's (BIC) recently created Green Supply Chain Committee, as it launches a new work plan to make the supply chain greener and more sustainable. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 09:51:00 UTC ]
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Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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Book publisher powerhouse Molly Stern started her own company on the premise of using influential creators to surface overlooked talent. Author Gillian Flynn and writer-producer Lena Waithe are curating what could be the next wave of notable authors through their partnership with indie publisher... Continue reading at Fast Company
[ Fast Company | 2021-09-21 09:00:03 UTC ]
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'Gone Girl' author Gillian Flynn and screenwriter/producer Lena Waithe have agreed to work on their own imprints for former Crown publisher Molly Stern's new Zando publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay. Continue reading at Advertising Age
[ Advertising Age | 2021-09-10 17:32:00 UTC ]
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All bets are off as #1 New York Times bestselling author Iris Johansen introduces gambler Logan Tanner. He lives the exhilarating life of a professional gambler, but all the glitz and glamor hide a dark and violent past as an extractor—a world that comes rushing back to him when the beautiful... Continue reading at Book Riot
[ Book Riot | 2021-09-10 10:37:00 UTC ]
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World Book Day has appointed Emma Scott as chair of trustees, replacing Stephen Lotinga. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 16:57:58 UTC ]
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“Matrix” dramatizes a remote period while making it somehow relevant to our own lives. Continue reading at The Washington Post
[ The Washington Post | 2021-08-31 12:00:00 UTC ]
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In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
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Lauren Child's latest story focuses on Christmas in a Clarice Bean story that is full of empathy and hope Continue reading at The Bookseller
[ The Bookseller | 2021-07-17 02:08:43 UTC ]
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Maxim Jakubowski has been appointed the new chair of the Crime Writers’ Association (CWA). Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 20:39:14 UTC ]
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By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
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Novelists no longer shy away from tough issues readers are facing such as mental illness, racial inequity, sexual harassment and abuse, trafficking, and domestic violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World
[ PC World | 2021-03-25 21:01:00 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has held the UK Official Top 50 number one spot for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2021-03-16 08:10:45 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has cleaned the floor with the competition, sweeping straight into the UK Official Top 50 number one in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 06:28:21 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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