IAB Taps Tremor Video's Lauren Wiener as New Chair

Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-25 00:00:00 UTC ]
News tagged with: #thought leader #putting money #digital operations

Other Publishing stories related to: 'IAB Taps Tremor Video's Lauren Wiener as New Chair'


Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Martin made BIC Green Supply Chain Committee chair

Elsevier's Rachel Martin has been appointed chair of Book Industry Communication's (BIC) recently created Green Supply Chain Committee, as it launches a new work plan to make the supply chain greener and more sustainable. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 09:51:00 UTC ]
More news stories like this | News stories tagged with: #rachel martin #book industry


IAB Europe suspends consent management firms as global privacy authorities signal tougher action

Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Bloomsbury acquires Artfilms video streaming service

Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 17:59:05 UTC ]
More news stories like this | News stories tagged with: #bloomsbury


Indie publisher Zando taps Gillian Flynn and Lena Waithe to find your new favorite authors

Book publisher powerhouse Molly Stern started her own company on the premise of using influential creators to surface overlooked talent. Author Gillian Flynn and writer-producer Lena Waithe are curating what could be the next wave of notable authors through their partnership with indie publisher... Continue reading at Fast Company

[ Fast Company | 2021-09-21 09:00:03 UTC ]
More news stories like this | News stories tagged with: #lena waithe #favorite authors #notable authors #indie publisher #book publisher


Zando Taps First 'Publishing Partners'

'Gone Girl' author Gillian Flynn and screenwriter/producer Lena Waithe have agreed to work on their own imprints for former Crown publisher Molly Stern's new Zando publishing house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


FaZe Clan enters the comic book world and Proactiv taps Joan as AOR: Agency Brief

Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay.   Continue reading at Advertising Age

[ Advertising Age | 2021-09-10 17:32:00 UTC ]
More news stories like this | News stories tagged with: #nfl season #comic book


20 Kids’ Reading Chairs to Snuggle Into With a Good Book

All bets are off as #1 New York Times bestselling author Iris Johansen introduces gambler Logan Tanner. He lives the exhilarating life of a professional gambler, but all the glitz and glamor hide a dark and violent past as an extractor—a world that comes rushing back to him when the beautiful... Continue reading at Book Riot

[ Book Riot | 2021-09-10 10:37:00 UTC ]
More news stories like this | News stories tagged with: #good book #`https #bestselling author


World Book Day Emma Scott as chair of trustees

World Book Day has appointed Emma Scott as chair of trustees, replacing Stephen Lotinga.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 16:57:58 UTC ]
More news stories like this | News stories tagged with: #world book #book day


In Lauren Groff’s hands, the tale of a medieval nunnery is must-read fiction

“Matrix” dramatizes a remote period while making it somehow relevant to our own lives. Continue reading at The Washington Post

[ The Washington Post | 2021-08-31 12:00:00 UTC ]
More news stories like this | News stories tagged with: #lauren groff


Tencent to buy British video game studio Sumo for $1.27 billion

In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget

[ Engadget | 2021-07-19 09:14:25 UTC ]
More news stories like this | News stories tagged with: #multiple reports #long-term success #non-executive chairman #publishers including


Lauren Child | 'It felt like a time to write about what we wish for'

Lauren Child's latest story focuses on Christmas in a Clarice Bean story that is full of empathy and hope Continue reading at The Bookseller

[ The Bookseller | 2021-07-17 02:08:43 UTC ]
More news stories like this | News stories tagged with: #lauren child


Maxim Jakubowski made CWA chair

Maxim Jakubowski has been appointed the new chair of the Crime Writers’ Association (CWA). Continue reading at The Bookseller

[ The Bookseller | 2021-04-28 20:39:14 UTC ]
More news stories like this | News stories tagged with: #crime writers #association cwa


Covering systemic violence without showing video of police killings

By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
More news stories like this | News stories tagged with: #front-page story #prince philip #sacramento bee #communicating risk #protest #journalism #pulitzer prize


Christian Publishers Tap into Grittier Side of Fiction

Novelists no longer shy away from tough issues readers are facing such as mental illness, racial inequity, sexual harassment and abuse, trafficking, and domestic violence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mental illness #sexual harassment #domestic violence #novelists


Chrome can now caption almost any video or audio

A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World

[ PC World | 2021-03-25 21:01:00 UTC ]
More news stories like this | News stories tagged with: #youtube channel #written word #libraries


Tap to Tidy swipes a second week at the top

Stacey Solomon's Tap to Tidy (Ebury) has held the UK Official Top 50 number one spot for a second week running.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-16 08:10:45 UTC ]
More news stories like this | News stories tagged with: #week running #stacey solomon #tidy ebury


Stacey Solomon's Tap to Tidy sweeps to the top

Stacey Solomon's Tap to Tidy (Ebury) has cleaned the floor with the competition, sweeping straight into the UK Official Top 50 number one in its first week on sale. Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 06:28:21 UTC ]
More news stories like this | News stories tagged with: #stacey solomon #tidy sweeps #tidy ebury


Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen