In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
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Indie bookselling continues to grow with the addition of new stores and a dozen stores that changed hands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Houghton Mifflin Harcourt's popular, long-running Best American Series is adding a volume on science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
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BookExpo America is expanding its offering for indie authors, introducing Author Hub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Heron Books, an imprint of Quercus Books, has bought a new title about evolution by Professor... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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The VSCO Cam app has developed a pretty dedicated following of serious mobile photographers. Over the summer Visual Supply Co. even unveiled a minimalist publishing platform called VSCO Grid. But ties between the two were... let's say, weak. An... Continue reading at Engadget
[ Engadget | 2014-02-12 00:00:00 UTC ]
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The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
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Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception. Toda ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
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Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age
[ Advertising Age | 2014-02-11 00:00:00 UTC ]
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LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
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News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
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