How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #news organisations

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[ Digiday | 2018-11-14 00:00:00 UTC ]
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New research highlights UK academic publishing’s ‘integral role’ in innovation

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[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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In a shift, Conde Nast integrates more of US and international arm

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[ Digiday | 2018-11-07 00:00:00 UTC ]
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Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

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[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Ruth Jones: ‘My biggest disappointment? The Guardian's review of my book’

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[ The Guardian | 2018-11-03 00:00:00 UTC ]
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Guardian critic pens 'radical' new book on British art for LKP

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[ The Bookseller | 2018-09-08 00:00:00 UTC ]
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[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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