Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-05-25 00:00:00 UTC ]
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Women and non-binary people of colour gained a new platform and magazine learned to better reflect its rich, diverse readershipWorking with the Guardian on gal-dem’s takeover of Weekend magazine was an incredible exercise and a clear demonstration of the power of championing marginalised voices.... Continue reading at The Guardian
[ The Guardian | 2018-08-18 00:00:00 UTC ]
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Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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Bloomsbury imprint Raven Books has acquired a "brilliant new international thriller" from former investigative journalist,Holly Watt. Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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Almost a third of school-age children are from black, Asian and minority ethnic backgrounds. But they will still struggle to find characters who resemble themselvesBooks can show us the world both as it is, and as it could be – “mirrors and windows”, as the author Malorie Blackman notes. For... Continue reading at The Guardian
[ The Guardian | 2018-07-17 00:00:00 UTC ]
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European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-09 00:00:00 UTC ]
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Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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The Washington Post's digital publishing platform now powers sites and apps that reach 500 million monthly unique users. The post How The Washington Post is building its tech platform, Arc appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-24 00:00:00 UTC ]
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How brands are harnessing social, live streaming and special editions to make the most out of the last House of Windsor wedding for the next few decades. The post Magazines Lean into the Royal Wedding Across Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-18 00:00:00 UTC ]
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As publishers flee Facebook, will Snapchat help cushion the fall? You probably thought platform-specific publishing was so 2017, but maybe not! NowThis announced today a breaking news channel to be consumed on Snapchat Discover. It will be called NowBreaking, and will launch in June.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-05-03 00:00:00 UTC ]
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The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-05 00:00:00 UTC ]
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Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
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Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
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GMG received legal letter from Facebook day before Observer report on mass data harvestingIssuing a warning to the Guardian Media Group ahead of its publication of an exposé of mass Facebook data harvesting was not the wisest move, one of the social networking giant’s senior executives has said.... Continue reading at The Guardian
[ The Guardian | 2018-03-23 00:00:00 UTC ]
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Facebook. Google. The pivot to TV. All of these topics were top of mind for dozens of C-level publishing execs at Digiday Moguls. The post ‘All of these platforms are fickle’: Overheard at Digiday Moguls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-21 00:00:00 UTC ]
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The standards by which the internet is controlled need to be open and subject to impartial judiciaries – not left to advertisersThe revelations we publish about how Facebook’s data was used by Cambridge Analytica to subvert the openness of democracy are only the latest examples of a global... Continue reading at The Guardian
[ The Guardian | 2018-03-18 00:00:00 UTC ]
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Following the January purchase of Rodale Books, Crown has hired five former Rodale employees and named Diana Baroni v-p, associate publisher and editorial director of Harmony and Rodale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-15 00:00:00 UTC ]
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