Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-05-25 00:00:00 UTC ]
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As the challenges and competition in the consumer publishing industry intensify, publishers have sought top talent from betting firms, streaming music services and scientific publishing. The post The Guardian is the latest old-line publisher to reach outside the business for a CEO appeared first... Continue reading at Digiday
[ Digiday | 2020-01-16 05:01:09 UTC ]
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News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian
[ The Guardian | 2020-01-14 16:30:39 UTC ]
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#climate change
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Annette Thomas will take up role at Guardian and Observer parent company in MarchThe former head of one of the world’s largest specialist publishers has been appointed as the new chief executive of Guardian Media Group with a mission to ensure the business can continue to support “world-class... Continue reading at The Guardian
[ The Guardian | 2020-01-14 10:32:25 UTC ]
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Annette Thomas has been appointed as the Guardian Media Group's (GMG) new chief executive. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:08:54 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Candice Carty-Williams has joined the Guardian as a columnist, writing a weekly piece for the paper’s Review supplement about "literature in its many forms" Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 19:55:03 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 01:24:01 UTC ]
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#perminder mann
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This year’s Booker and Turner prizes tell us artists and even judges are repudiating the winner-takes-all award. It may be time to find new ways to celebrate the artsThe past year has been a curious one for cultural prizes. The Booker, when the judges failed to agree on a single winner, ended up... Continue reading at The Guardian
[ The Guardian | 2019-12-15 18:25:01 UTC ]
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The US experience of watching sport online should ring alarm bells for those who prize the Premier League’s ability to bring people togetherIn the late 1960s, the American author and tech seer Richard Brautigan wrote lyrically of “a cybernetic meadow / where mammals and computers / live together... Continue reading at The Guardian
[ The Guardian | 2019-12-02 18:49:42 UTC ]
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#american author
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Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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#daily beast
#cbs news
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#immediately respond
#equal pay
Katharine Viner congratulates ‘wonderful’ arts writer who is already a vital contributor to the paperArifa Akbar has been appointed as the Guardian’s chief theatre critic. Akbar, who will take up the role in the new year, said she was “honoured, utterly thrilled and immensely excited” by the... Continue reading at The Guardian
[ The Guardian | 2019-11-08 10:52:21 UTC ]
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#costa book
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#saturday review
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Digital publishing consultancy The Literary Platform has won £44,800 from Arts Council England to relaunch and support its new digital magazine, The Lit, as well as a series of writing and publishing initiatives targeted at underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 05:36:40 UTC ]
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#digital publishing
#underrepresented writers
#digital magazine
Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
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Books from Puffin authors Roald Dahl and Paul McCartney are to be made available for purchase on Yoto, an audio platform for children that plays content using smart cards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 14:08:31 UTC ]
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Atlantic Books has won a "competitive" six-way auction to publish Guardian journalist Oliver Milman’s "terrifying and compelling" debut, The Insect Crisis. Continue reading at The Bookseller
[ The Bookseller | 2019-09-29 21:37:46 UTC ]
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#atlantic books
#guardian journalist
#atlantic triumphs