How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #analytics tools #news organisations

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[ Publishers Weekly | 2018-03-15 00:00:00 UTC ]
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BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation

The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-13 00:00:00 UTC ]
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The Guardian view on the death of NME: the end of an era | Editorial

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[ The Guardian | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

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[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms

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[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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[ Digiday | 2018-02-23 00:00:00 UTC ]
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The Rundown: CMOs grapple for leverage vs. platforms

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[ Digiday | 2018-02-15 00:00:00 UTC ]
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[ Digiday | 2018-02-12 00:00:00 UTC ]
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Facebook Says People Are Spending Less Time on Its Platform

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[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform

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[ Publishing Perspectives | 2018-01-29 00:00:00 UTC ]
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Elena Ferrante to write weekly Guardian column

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[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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[ The Bookseller | 2018-01-16 00:00:00 UTC ]
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PubTech Connect 2018: New Stories, New Platforms

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[ The Guardian | 2017-12-27 00:00:00 UTC ]
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[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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'Gripping exposé' on Trump's relationship with Russia to Guardian Faber

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