How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #news organisations

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[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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[ The Bookseller | 2018-01-16 00:00:00 UTC ]
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PubTech Connect 2018: New Stories, New Platforms

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[ Publishers Weekly | 2018-01-03 00:00:00 UTC ]
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The Guardian view on literary fiction: in need of support | Editorial

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[ The Guardian | 2017-12-27 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
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Hearst has a 5-person team to develop shows for platforms

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[ Digiday | 2017-11-27 00:00:00 UTC ]
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[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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[ Digiday | 2017-10-26 00:00:00 UTC ]
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[ Publishers Weekly | 2017-10-16 00:00:00 UTC ]
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[ The Bookseller | 2017-10-14 00:00:00 UTC ]
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How CNN told the story of London’s Grenfell Tower fire on mobile platforms

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