How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #news organisations

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Major Publishers Back U.S. Launch of Micropayments Platform

Time Inc., The New York Times, The Wall Street Journal, and Cond Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today.Blendle's ambition is to be a content platform for journalism in the same way that Spotify is for music, or Netflix... Continue reading at Advertising Age

[ Advertising Age | 2016-03-23 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Rights Platforms: Can Digital Match the Human Touch?

Calling rights agents, directors, scouts: With the rise of digital rights platforms, what happens to the person-to-person nature of publishing rights transactions? We'd like to hear from you. The post Rights Platforms: Can Digital Match the Human Touch? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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Audible app integrates with Android Auto for easier listening while on the road

Your next cruise down the highway may be more enjoyable if you have Amazon’s Audible app and Android Auto.The audiobook app now works with Google’s car interface so you can more easily fire up a book and use the Android Auto interface to control playback. The update allows you to fine tune... Continue reading at PC World

[ PC World | 2016-02-10 00:00:00 UTC ]
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Guardian and Apax share £80m from Ascential flotation

35% of magazine publisher and Cannes Lions festival owner Ascential, formerly known as Emap, floated for £800m at 200p a share Guardian Media Group and private equity group Apax have enjoyed an £80m windfall following the £800m stock market flotation of Ascential, the owner of assets including... Continue reading at The Guardian

[ The Guardian | 2016-02-09 00:00:00 UTC ]
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SourceMedia Launches New Digital Platform

B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover. The post SourceMedia Launches New Digital Platform appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-09 00:00:00 UTC ]
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Baroness Rebuck and Jimmy Wales join Guardian Media Group board

Chair of book publisher Penguin Random House UK and Wikipedia founder take up their roles with immediate effectGuardian Media Group has appointed Baroness Rebuck, the chair of book publisher Penguin Random House UK, and Wikipedia founder Jimmy Wales to its board.They join other high profile... Continue reading at The Guardian

[ The Guardian | 2016-01-27 00:00:00 UTC ]
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Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms

Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform

When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek

[ AdWeek | 2015-12-15 00:00:00 UTC ]
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McMillan first poet to win Guardian First Book Award

Andrew McMillan has become the first poet to win the £10,000 Guardian First Book Award with his “elegantly poised and intimate” collection of poems, Physical (Jonathan Cape). Continue reading at The Bookseller

[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Younge's book on American child shootings to Guardian Faber

Guardian Faber has signed a non-fiction title called A Day in the Death of America by the Guardian's editor-at-large Gary Younge. Continue reading at The Bookseller

[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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David Almond Wins Guardian Children’s Fiction Prize 2015

The winner of the Guardian Children’s Fiction Prize 2015 is David Almond for 'A Song for Ella Grey.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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Porter and Obioma shortlisted for Guardian First Book award

Andrew McMillan’s series of “hymns to the male body”, Physical (Jonathan Cape), has become the second collection of poetry to be shortlisted for the Guardian First Book award since it was established in 1999. Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Bastei Lübbe Targets Millennials With New Mobile Platform

In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content. The post Bastei Lübbe Targets Millennials With New Mobile Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
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Pedersen's 'Guardians' wins $75,000 Cundill Prize

Canadian historian Susan Pedersen's The Guardians: The League of Nations and the Crisis of Empire (Oxford University Press) has won the Cundill Prize in Historical Literature. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held.   The ability to id ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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Perseus, R.R. Donnelley Team Up to Create Global Metadata Platform

Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Announcing the FutureBook Awards' Platform of the Year honour

The FutureBook Awards stand for innovation and achievement They are a reflection of what publishers are working on today but also a foretaste of tomorrow’s publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-13 00:00:00 UTC ]
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Medium overhauls its collaborative publishing platform

Medium's management unveiled a radically redesigned publishing platform on Thursday including a host of new formatting and production features. These new writing tools include the ability to include Twitter-style @-mentions, additional text formatt... Continue reading at Engadget

[ Engadget | 2015-10-09 00:00:00 UTC ]
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