How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #news organisations

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One Big Problem With Facebook as a Platform for News: It Deletes Things

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[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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Guardian Faber signs bird names book

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[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Oetinger34, Community-Based Publishing Platform, To Release First Titles

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[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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Guardian Faber signs Bown photo book

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[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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Emerging writers prize launched by Hachette and Guardian Australia

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[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Publishers are Treating Email Newsletters as a Platform of its Own

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[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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Mode Media raises $30 million for lifestyle media publishing platform

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[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
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Vook Pivots, Becomes Self-Pub Platform Pronoun

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[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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[ The Guardian | 2015-05-13 00:00:00 UTC ]
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[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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[ PC World | 2015-05-04 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-04-29 00:00:00 UTC ]
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[ AdWeek | 2015-04-28 00:00:00 UTC ]
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[ Digiday | 2015-04-24 00:00:00 UTC ]
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[ AdWeek | 2015-04-23 00:00:00 UTC ]
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Hearst’s new platform approach: ‘You have to get it right at the start.’

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[ Digiday | 2015-04-15 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
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[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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