How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #news organisations

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SheKnows Sharing its Explorer Platform With Competitors, For Free

On June 25, SheKnows introduced its Explorer platform, which it has been testing since early this year. In addition to the SheKnows network of verticals, 40 other publishers (including Time Inc. and ESPN) have integrated the content curation widget onto their sites, at no charge. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-09 00:00:00 UTC ]
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Facebook buys video ad platform LiveRail

Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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Bibliomotion Launches 30gurus Instructional Platform

Bibliomotion has teamed with Exploros, an educational technology developer, to launch 30gurus.com, a learning platform that allows authors to turn their books into educational courses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Book Crowdfunding Platform Pentian Pays Writers and Readers

Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company

[ Fast Company | 2014-06-06 00:00:00 UTC ]
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Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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PW Launches BookLife; Integrates Self-Published Reviews

PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Wizeo: Literary Crowdgiving Platform Gears Up

The latest literary-oriented startup to join Boston’s Innovation District combines video chats by authors and other leaders, or “wizzes,” for a cause. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Comedian David Mitchell to write for Guardian Faber

Guardian Faber has acquired a new book by actor and comedian David Mitchell. Commissioning... Continue reading at The Bookseller

[ The Bookseller | 2014-04-23 00:00:00 UTC ]
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Audible’s DIY Audiobook Platform Turns Three

When Audible founder Don Katz launched the Audiobook Creation Exchange (ACX) platform in May 2011, he said one of the main goals was to help increase the number of audiobooks released into the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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PRH U.K. Launches Reader Recommendation Platform

My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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People Integrates Celeb Social Posts Into New Vertical

Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
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Mondadori Buys Social Reading Platform

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[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Daily Mail and Guardian digital 'minnows', says News UK chief

Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading at The Guardian

[ The Guardian | 2014-03-05 00:00:00 UTC ]
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Guardian digital revenues hit £70m

Publisher of the Guardian and Observer to announce 25% rise in revenues in year to end of March 2014The Guardian is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, as the future of its national newspaper titles is secured for the... Continue reading at The Guardian

[ The Guardian | 2014-03-04 00:00:00 UTC ]
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Peanuts Gang Hits Sourcebooks' Digital Platform

Sourcebooks announced this morning that the Chicago-based publisher is adding the Peanuts gang to its Put Me in the Story digital platform, which allows parents to create personalized versions of children's books as an app or in print format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Patreon Raises $2.1 Million for Subscription-Based Crowdfunding Platform

In what could be the biggest variation on crowdfunding, San Francisco Patreon has raised $2.1 million in funding for its subscription-based system. Patreon allows fans to pledge recurring payments to a creator rather than provide one-off support to a single project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Pocket Gems Launches Hybrid Game, Novel, Comic Platform

Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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LinkedIn opens its blog publishing platform to everyone

A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget

[ Engadget | 2014-02-20 00:00:00 UTC ]
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