How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #analytics tools #news organisations

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Guardian News & Media appoints David Pemsel as deputy chief executive

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[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Medium brings design and photo improvements to its social publishing platform

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[ Engadget | 2013-12-05 00:00:00 UTC ]
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With Medium 1.0, Ev Williams Tackles The Platform's Identity Crisis

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[ Fast Company | 2013-12-05 00:00:00 UTC ]
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Macmillan relaunches online teen platform

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[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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Ryan wins Guardian First Book Award

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[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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[ AdWeek | 2013-11-22 00:00:00 UTC ]
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[ Engadget | 2013-11-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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[ Engadget | 2013-10-27 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Snowden book to Guardian Faber

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[ The Bookseller | 2013-10-03 00:00:00 UTC ]
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[ Publishers Weekly | 2013-09-25 00:00:00 UTC ]
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[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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[ AdWeek | 2013-09-23 00:00:00 UTC ]
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[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
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[ Fast Company | 2013-09-04 00:00:00 UTC ]
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[ The Bookseller | 2013-08-23 00:00:00 UTC ]
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