How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #analytics tools #news organisations

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Is WhatsApp the Next Big Content Distribution Platform?

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[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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Guardian launches children’s book festival

The Guardian is organising a children’s literature festival – a free one-day event in London on 29th August, featuring authors such as Sarah McIntyre, Philip Reeve and Paul Strickland. Continue reading at The Bookseller

[ The Bookseller | 2015-08-05 00:00:00 UTC ]
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The Guardian view on media globalisation: good news for the Financial Times | Editorial

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[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Survey: Digital Magazines Still Not a Break-Out Platform

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[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
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Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

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[ AdWeek | 2015-07-21 00:00:00 UTC ]
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[ Digiday | 2015-07-17 00:00:00 UTC ]
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Why Publishers Warily Embrace Platforms: 'They Need You and You Need Them'

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[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
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[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Guardian to pre-publish first Lee chapter

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[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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[ The Guardian | 2015-07-03 00:00:00 UTC ]
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[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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[ The Guardian | 2015-05-26 00:00:00 UTC ]
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[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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[ The Guardian | 2015-05-13 00:00:00 UTC ]
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