The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor network to work across its 21 titles it’s calling “The Mix,” because, said digital chief Troy Young, “to just bet on the experts inside your building is short-sighted.” The post Hearst’s new platform approach: ‘You have to get it right at the start.’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-15 00:00:00 UTC ]
This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
More news stories like this
A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this
After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
More news stories like this
The Awl shuts its doors, Hanley Wood expands its data offerings, Cole Publishing acquires several Grand View titles, and more from around the industry. The post Hearst To Lay Off 145 Former Rodale Staffers | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
More news stories like this
Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this
The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
More news stories like this
The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
More news stories like this
Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this
In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday
[ Digiday | 2015-04-24 00:00:00 UTC ]
More news stories like this
The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday
[ Digiday | 2015-04-15 00:00:00 UTC ]
More news stories like this
The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-13 00:00:00 UTC ]
More news stories like this