How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news organisation have transformed to digital first, software does continue to eat the world meaning new technology platforms appears quickly trying to become the new mainstream medias.Those platforms where users will read content, or be notified that a new content is available, are called “off-platform” in opposition to the news organisations own websites, referred as “on-platform”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-05-25 00:00:00 UTC ]
News tagged with: #publishing platforms #read content #analytics tools #news organisations

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[ The Guardian | 2022-02-07 19:11:48 UTC ]
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HCCP, Urban Ministries Launch a Platform for Black Voices

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[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

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[ AdWeek | 2021-12-21 12:30:00 UTC ]
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[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Spotify acquires audiobook platform Findaway

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[ Engadget | 2021-11-11 21:00:04 UTC ]
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[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
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The Guardian view on changes to copyright law: book lovers beware | Editorial

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[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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[ The Bookseller | 2021-08-06 16:10:04 UTC ]
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[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
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Platforming Big Liars four months on from the insurrection

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[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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[ Digiday | 2021-04-26 04:01:00 UTC ]
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