Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Netflix is seeking the dismissal of a lawsuit by indie publisher Chooseco over its interactive Black Mirror episode "Bandersnatch". Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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The inaugural FutureBook 40 crop reflect on the things holding publishers back from innovation. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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The vast majority of Turkish writers remain largely unknown in the U.S.—something the country's publishing market is aiming to change with a new fellowship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Mirror Books has acquired the “landmark” memoir by Sergeant Alexander Blackman, better known to many as Marine A. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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Reach, which also owns Daily Express and Daily Star, reports £120m pre-tax loss for 2018Reach, the publisher of the Daily Mirror and Daily Express, has warned about the impact of Brexit on advertising, as it made a £200m writedown on its newspaper business that pushed it into the red for... Continue reading at The Guardian
[ The Guardian | 2019-02-25 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Mirror Books has acquired the book behind the Netflix series "The Ted Bundy Tapes" with plans to publish next month. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Reach plc (formerly Trinity Mirror) publishing imprint Mirror Books has acquired the true story of a man who discovers that his father is a drug-dealer: Breaking Dad by James Lubbock. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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