How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]
News tagged with: #taking advantage #fight google #facebook advertising #holiday season #leading publishers #sponsored content

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Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital spend #digital advertising #study finds #studies published


Facebook Owns Social Login Scene, But Google's Creeping Up

Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not... Continue reading at Advertising Age

[ Advertising Age | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook remains #fourth quarter


Facebook is cutting prices in its brand-content matchmaking program

Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cutting prices #top publishers #create content #million dollars #$1 million


Facebook, Google, Microsoft, Twitter and Yahoo balk at UK's Investigatory Powers Bill

The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews

[ Betanews | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government #issue warnings


Google’s Answer to Facebook Instant Articles — The AMP Project — is Coming Early Next Year

Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly.   The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content #company launched #early october


Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #vox media


Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles

On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company

[ Fast Company | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announced #prominent publishers #largest source #referral traffic #online publishers #fast-loading pages #attractive option


Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian

[ The Guardian | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rivals facebook #web pages


To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step #traditional publishers #taking steps #media companies #ad targeting


Google and Facebook Are Our Frenemy. Beware.

Google, Facebook, Twitter and any other social platform you care to name would at one time have gone to the corporate stake to defend the idea that they are not publishers or actively engaged in acts of journalism.   Things are changing rapidly. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #actively engaged #changing rapidly


Google and Facebook offer support after Nepal earthquake

When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at Betanews

[ Betanews | 2015-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enables people #disaster strikes #devastating earthquake #mobile devices


Turkey blocks Facebook, YouTube and Twitter; Zuckerberg caves in, Google fights back

Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews

[ Betanews | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court ruling


Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar


Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money


Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews

[ Betanews | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie hebdo #technology companies #print run #financial support


Johnston Press, Newsquest, Local World take on Facebook and Google

Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnston press #local world #tech companies


Google and Facebook: voracious giants with the power to create the future

The internet powerhouses are using their billions to challenge in sectors far removed from their original business modelsThe webs biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebooks revenue... Continue reading at The Guardian

[ The Guardian | 2014-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oculus rift #machine learning


Google, Facebook continue massive lobbying efforts in Q3

Google and Facebook continued to pour millions of dollars into federal political lobbying in the third quarter in attempts to influence U.S. lawmakers and have legislation written in their favor.Google spent US$3.94 million between July and September while Facebook spent $2.45 million, according... Continue reading at PC World

[ PC World | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #largest spender


Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde


British spies are allowed to intercept Google and Facebook traffic, official says

British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence services #director general #published ahead