What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-10 00:00:00 UTC ]
Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Looking back on the holiday season from a part-timer who used to co-own the store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-31 13:00:04 UTC ]
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BizBash, the 19-year old B2B media company for events organizers, has been acquired by Connect Meetings for an undisclosed sum, both sides announced. A subsidiary of the UK-based, global tradeshow company Tarsus Group, Connect serves meeting planners—in particular, those who organize corporate,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-17 20:01:44 UTC ]
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L.A. city officials cancel library fines, which some believe discourage working families from taking advantage of books and other library offerings. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-13 18:32:41 UTC ]
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These are the best books to gift this holiday season, according to book lovers on Goodreads. Continue reading at The Huffington Post
[ The Huffington Post | 2019-12-13 17:33:40 UTC ]
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Across the country, booksellers described mounting frustration with late deliveries this week as split and unfulfilled orders caused confusion and concern. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
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We asked Spanish-language publishers to pick books that are likely to make it onto consumers’ wish lists this holiday season, as well as books on their personal wish lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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We asked Spanish-language publishers to pick books that are likely to make it onto consumers’ wish lists this holiday season, as well as books on their personal wish lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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A review of our least favorite opening lines from customers during the holiday season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 13:00:26 UTC ]
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Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at Advertising Age
[ Advertising Age | 2019-11-06 20:31:35 UTC ]
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From the hugely popular to the lesser known, these are the best Audible books of 2019 that will make perfect audiobook gifts for anyone on your list. Continue reading at Book Riot
[ Book Riot | 2019-11-04 11:37:38 UTC ]
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They don’t own Whole Foods, but they do sell books! As Groucho Marx once said, outside of a dog, books are man’s best friend. Inside of a dog, it’s too dark to read.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-12-14 00:00:00 UTC ]
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The 2018 holiday reading list from the philanthropist is here, covering everything from killer robots to meditation. If you want to make sense of the world, you need to learn more about it. That’s the prevailing theme behind every single one of billionaire philanthropist Bill Gates’s biannual... Continue reading at Fast Company
[ Fast Company | 2018-12-03 00:00:00 UTC ]
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The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the... Continue reading at Advertising Age
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Flipboard is taking advantage of the opportunity to work with European publishers looking for stable distribution after Facebook's news feed change. The post Flipboard strengthens its European footprint appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-15 00:00:00 UTC ]
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Today, only some 30 percent of Estonian children's literature originates in Estonia. Katrin Reinmaa is one of the leading publishers of content for youngsters, in a country where 'books are expensive both to publish and to buy.' The post Publisher Katrin Reinmaa on the ‘Sun and Cloud’ of the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 4% lower in the week ended Dec. 10, 2017, than in the similar week in 2016, marking the third consecutive week this holiday season in which sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Just in time for the holiday season, three new books from religion and spirituality publishers are examining how faith can change eating habits, and vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-04 00:00:00 UTC ]
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Students at two and four year colleges are taking advantage of an increasingly competitive marketplace and turning to less expensive digital and rental print texts to save money on course materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-28 00:00:00 UTC ]
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