How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]

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After layoffs and an AI scandal, CNET's staff is unionizing

CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased... Continue reading at Engadget

[ Engadget | 2023-05-16 16:13:18 UTC ]
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The Best Audiobook Thrillers to Listen to This Winter

Listen for the twists, turns, and secrets in ten of the best audiobook thrillers to listen to this holiday season! Continue reading at Book Riot

[ Book Riot | 2022-12-06 11:34:00 UTC ]
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6 Winter and Christmas Manga to Read This Holiday Season

Let’s make Christmas an opportunity to explore some manga as part of that stack you curl up with by checking out these Christmas manga! Continue reading at Book Riot

[ Book Riot | 2022-12-02 11:31:00 UTC ]
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For Ukrainian Refugee Kids, Books Offer Hope

Thousands of Ukrainian refugee children are about to spend their first Christmas away from home; while it's not the outcome that anyone would have wanted, publishers' efforts continue to ensure that books in their own language will comfort them through a holiday season in exile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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I beg you, don’t buy a novelty notebook for the book lover in your life this holiday season.*

Seriously. They already have too many. They also have too many totes, “old book” candles, library card socks, custom bookmarks, LED book lights. Any number of these is basically too many, except the totes, which don’t count because usually they’re free. I know, this isn’t what you’ve been told.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-21 17:03:41 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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15 fiction books that follow their own rules — and make great gifts

We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
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Amazon's updated e-book return policy looks like a big win for authors

Anyone who has been taking advantage of Amazon's liberal return policy regarding e-books could soon be in for a shock. That's because following discussions with the Authors Guild, Amazon has agreed to block automatic returns on digital books that are more than 10 percent read. Currently, the... Continue reading at Engadget

[ Engadget | 2022-09-23 19:10:20 UTC ]
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Get on Board with Taste of Home

Taste of Home offers three new home-cook compendiums to usher in a delicious fall and holiday season. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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'Hogwarts Legacy' is delayed until February 10th, 2023

Try as it might, Hogwarts Legacy developer Avalanche Software can't magically make its creation arrive any sooner. In fact, Warner Bros. Interactive Entertainment has once again delayed the game, which at least now has a firm release date. It will hit PC, PlayStation 4, PS5, Xbox One and Xbox... Continue reading at Engadget

[ Engadget | 2022-08-12 18:52:47 UTC ]
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Summer Game Fest: Where did all the AAA games go?

It’s a weird year for video games. We’re 19 months into a fresh console cycle and support for the PS4 and Xbox One is finally tapering off as developers shift focus to the PS5, Xbox Series X and PC cloud gaming platforms. The pandemic slowed or paused development on a generation of games, and... Continue reading at Engadget

[ Engadget | 2022-06-20 14:00:16 UTC ]
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2021 holiday gift guide: Books category

Find a gift for your favorite book lover this holiday season with this list of our best picks. Continue reading at The Washington Post

[ The Washington Post | 2021-11-03 17:00:59 UTC ]
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Question of the Day: The state of the holiday season for publishers

The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next... Continue reading at Digiday

[ Digiday | 2021-10-19 01:00:00 UTC ]
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Looking for Answers to Supply Chain Challenges

The supply chain issues the industry is facing this holiday season and beyond were years in the making and while there are no quick fixes there are steps that can be taken, speakers at the webinar “Publishing Industry Supply Chain Challenges and Opportunities,” said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge

The Calibre Audio charity for readers who have print disabilities is hoping to add 48 new audiobooks to its library this holiday season. The post Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-02 20:32:53 UTC ]
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Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Getting into the Holiday Spirit Early

Booksellers are kicking off holiday sales now, well before the traditional start of the holiday season on Black Friday, or the day after Thanksgiving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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'XIII' remake heads to modern consoles on November 10th

The modern remake of XIII, the early 2000’s first-person shooter based on the Belgian graphic novel of the same name, will finally be available for PC and the latest consoles this holiday season after a year-long delay. A remake of the game is headin... Continue reading at Engadget

[ Engadget | 2020-06-13 18:44:28 UTC ]
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Why Is Dying in America So Expensive?

In Megan Giddings’s debut novel Lakewood, desperation leads to a loss of self in a capitalist medical system bent on taking advantage of Black people and their bodies. After the death of her grandmother, Lena, a college student struggling with overwhelming medical debt and taking care of her... Continue reading at Electric Literature

[ Electric Literature | 2020-03-24 11:00:00 UTC ]
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