What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-10 00:00:00 UTC ]
Jennifer Brenninger of the Doylestown Bookshop in Doylestown, Pa., talks about several books she's enjoying handselling during the holiday season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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If skyrocketing tablet sales and cute videos of babies that confuse magazines for iPads are any indication, touchscreens are the interface of the future. But there's just one problem with that portentous prediction: If it's true, laptop buyers are stuck with one foot in the past. The market... Continue reading at PC World
[ PC World | 2013-11-26 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week
[ Media Week | 2013-06-26 00:00:00 UTC ]
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A group of leading publishers and editors from around the world have met with the Thai Prime Minister, Yingluck Shinawatra, to discuss how a free press could be the cornerstone of a flourishing Thai democracy. Twenty-two publishers and editors eng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-05 00:00:00 UTC ]
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Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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Welcome to the Engadget holiday gift guide! Picking presents for friends and loved ones is never a simple task, and with thousands of options for each category, buying technology can be an especially frustrating experience. We're here to help. Below you'll find today's bevy of curated picks, and... Continue reading at Engadget
[ Engadget | 2012-11-30 00:00:00 UTC ]
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Can you imagine a holiday season without Amazon's e-reader series? The Kindle celebrates its fifth birthday today -- a device that, since its debut, has added bigger screens, slimmer builds, and even some damn decent backlighting. Back at the start, Amazon's first hardware was just a little... Continue reading at Engadget
[ Engadget | 2012-11-19 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company
[ Fast Company | 2012-09-08 00:00:00 UTC ]
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Throughout its 17-year history, Amazon has helped change the way that books are sold, the format in which they’re read and how they are published. Now it could change how they’re written. In addition to the Kindle Fire HD and the Kindle Paperwhite, Amazon introduced a subscription book format... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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The addition of 41 former Borders stores helped to give Books-A-Million its best holiday season in years for the quarter ended January 28, 2012, but how well that strategy will play out for the full year isn’t yet clear. While fourth quarter sales rose 10.7%, to just under $167 million,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Three stores in PW’s informal coast-to-coast survey of bookstores—Porter Square Books in Cambridge, Mass.; Beaverdale Books in Des Moines, Iowa; and Skylight Books in Los Angeles—called this their best holiday season ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
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Cheap new e-readers are expected to be one of the hottest gifts this holiday season. But new owners of Kindles and Nooks may be in for sticker shock on Christmas morning: The price gap between the print and e-versions of some top sellers has now narrowed to within a few dollars -- and in some... Continue reading at AllThingsD
[ AllThingsD | 2011-12-16 00:00:00 UTC ]
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When the e-reader tablet wars heat up this holiday season, Amazon, Barnes & Noble, and other companies will be selling their wares to a consumer market that is growing increasingly comfortable with digital reading. According to BISGs final report in volume two of its Consumer Attitudes... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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