How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post

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‘Very Cold People’ Makes Something Beautiful Out of a Painful Childhood

The memoirist Sarah Manguso’s first novel is about a young girl’s life in a small, snowy New England town. Continue reading at The New York Times

[ The New York Times | 2022-02-06 10:00:06 UTC ]
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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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‘Brood,’ a quiet meditation on the small stuff, makes for a perfect pandemic read

Jackie Polzin’s novel finds the joy in raising chickens, baking — even cleaning. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 12:00:00 UTC ]
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I Want to Be Where the Normal People Are by Rachel Bloom, Read by the Author

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Actress and comedian Rachel Bloom narrates her own memoir, I Want to Be Where the Normal... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-29 09:46:38 UTC ]
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Audio Book Recommendation: Make Me Rain by Nikki Giovanni, Read by the Author

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Nikki Giovanni’s slightly raspy, slightly sibilant voice draws listeners into Make Me Rain,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-27 11:56:49 UTC ]
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Publishers, help us make this a 'reading Christmas', say booksellers

Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 07:03:01 UTC ]
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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
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The 20 reads book people actually want this year

Check out our 2020 holiday book gift guide for the best non-fiction and fiction picks for literary enthusiasts on your list. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-30 15:00:05 UTC ]
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Ways to Make Sunshine by Renée Watson, Read by Sisi Aisha Johnson

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Sisi Aisha Johnson embodies all of the joy and light of fourth grader Ryan Hart in... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
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When book storage is limited, people get desperate. Don’t make the mistakes I did.

I suppose I knew a greenhouse wasn’t the ideal place for some of my most treasured possessions. Continue reading at The Washington Post

[ The Washington Post | 2020-09-30 06:36:07 UTC ]
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According to the New York Times bestseller lists, a lot of people are reading about racism.

Dr. Ibram X. Kendi pointed out on Twitter last night that books about racism (including two of his own, How to Be an Antiracist and Stamped from the Beginning) are making up a significant portion of the New York Times bestseller lists. “The resistance is from the loudness of demonstrations to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-11 14:11:24 UTC ]
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What Makes a Good Summer Reading Program?

We're talking to library staff about how libraries are working to plan for summer reading programs despite the limitations caused by a global pandemic. Continue reading at Book Riot

[ Book Riot | 2020-06-08 10:33:48 UTC ]
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In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
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Too overwhelmed to read books? A mom of four has figured out how to make it possible.

Even amid the chaos, you can find a quiet spot to turn pages. It may require some stealth. Continue reading at The Washington Post

[ The Washington Post | 2020-04-24 11:48:06 UTC ]
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Dean Atta: 'Reading as widely as possible will help make you a better writer'

Dean Atta answers our questions about his debut YA novel, The Black Flamingo (Hodder Children's Books), which is told in verse and has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 04:20:43 UTC ]
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Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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10 SUCH A FUN AGE Book Club Questions And Reading Guide

Read Such A Fun Age by Kiley Reid and want to share with your book club? Use these Such A Fun Age book club questions to get the conversation going. Continue reading at Book Riot

[ Book Riot | 2020-03-13 10:41:42 UTC ]
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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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Making Sense of a Bullshit Society: A Reading List by Malcolm Harris

How did everything get so bad, so fast? For young Americans, trust in society and its various institutions is at historical lows. These books comprise a solid intro to the mechanics of our totally fucked up and bullshit American society in 2020. There’s no Trump on the list, but if you read the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-25 09:49:35 UTC ]
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The Book People unable to secure buyer makes 155 redundant

The Book People made 155 of its staff redundant on Friday (10th January) after failing to find a buyer. The company will continue to trade online with retained staff "for as long as possible" and "whilst any remaining interest is explored", its administrators have said. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 16:53:47 UTC ]
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