How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post

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Making ebooks even more kid-friendly: the Storia reading app from Scholastic

Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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Content Licensing: Making It Work for You

The term “content licensing” is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Readmill Aims to Make Digital Reading Social

As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD

[ AllThingsD | 2011-09-01 00:00:00 UTC ]
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De Los | Reads: 9 books to read during the holidays by Latinx authors

If you want inspiration for the new year, the nonfiction section has a self-care title that promises a meditative reading and a graphic novel about the Latinx leaders who changed the history of the U.S. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-13 18:42:26 UTC ]
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‘Didn’t read it, will not read it’: Harry and Meghan of little interest to Montecito neighbours

The world’s fastest-selling memoir is merely an episode in a soap opera in the Sussexes’ adopted Californian hometownOn the day Prince Harry’s controversial, headline-grabbing memoir Spare officially became the fastest-selling non-fiction book in history, the bookstore in his adoptive hometown... Continue reading at The Guardian

[ The Guardian | 2023-01-21 14:25:09 UTC ]
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New Right to Read Bill Expands School Library Access, Students’ Rights to Read

The Right to Read Act was introduced in Congress October 6. Here's what it is and how it could impact libraries and book bans nationwide. Continue reading at Book Riot

[ Book Riot | 2022-10-10 14:39:31 UTC ]
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2 great thrillers to read now -- and 2 for your summer reading list

Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post

[ The Washington Post | 2022-05-14 12:00:14 UTC ]
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Reading Short Stories is Helping Me Fall in Love With Reading Again

Inspired by another Rioter's bookish rituals, I'm trying my own. I wake up earlier than usual to enjoy a slow morning reading short stories. Continue reading at Book Riot

[ Book Riot | 2021-11-18 11:36:00 UTC ]
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The Reading Agency reveals 2022 Quick Reads covers

The Reading Agency has unveiled the covers for its 2022 Quick Reads titles, written by the likes of Paula Hawkins, Graham Norton and Alex Wheatle. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 07:14:30 UTC ]
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Alex Wheatle | "I hope young people understand why people were transported to the Caribbean"

The Caribbean continues to inspire Alex Wheatle, who returns to this setting in his latest novel, which is about an irrepressible female pirate. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 17:39:56 UTC ]
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A plan to make feminism better: Make it less White

Rafia Zakaria sees a power gap between career feminists and those with lived experience. Continue reading at The Washington Post

[ The Washington Post | 2021-08-13 12:00:00 UTC ]
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Why read what everyone else is reading? A guide to this season’s hidden gems.

Our critic’s picks include a new edition of “Chitty Chitty Bang Bang” and a biography of Whistler. Continue reading at The Washington Post

[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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Meredith Taps ‘Access Hollywood’ EP for ‘People’ TV Series | People on the Move

[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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Read Harder: Read A Horror Book Published By An Indie Press

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[ Book Riot | 2020-01-10 11:33:18 UTC ]
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Read Harder: Read a YA Nonfiction Book

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[ Book Riot | 2019-12-04 11:32:54 UTC ]
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Up Your Reading Game With These Book Reading Accessories

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[ Book Riot | 2019-11-15 11:38:51 UTC ]
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‘Make It Scream, Make It Burn’ presents a curiosity cabinet of subjects

In her essay collection, Leslie Jamison profiles outsiders and tests the limits of empathy. Continue reading at The Washington Post

[ The Washington Post | 2019-10-04 02:41:53 UTC ]
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Where do you read books? I read at the mall.

Books are about people. Reading while you’re around them is a useful reminder of that. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 12:00:00 UTC ]
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National Poetry Day reading lists to feature YA reads

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[ The Bookseller | 2019-08-22 22:42:06 UTC ]
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Summer Reading Challenge kicks off as one in three parents say reading slips in holidays

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[ The Bookseller | 2019-07-12 00:23:25 UTC ]
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