How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Kara Swisher Is Sick of Tech People, So She Wrote a Book About Them

Silicon Valley’s top pundit dishes on her memoir Burn Book, immature billionaires, and whether she’s actually mean. Continue reading at Wired

[ Wired | 2024-02-15 11:00:00 UTC ]
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The Small Bookstore Dedicated To Romance Tells Us Their Favorite Romantic Reads

The Ripped Bodice knows the romance genre inside and out — and they revealed the swoon-worthy books to read right now. Continue reading at HuffPost

[ HuffPost | 2024-02-13 10:45:18 UTC ]
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Why Do We Even Read?: Book Censorship News, February 9, 2024

Thanks to algorithms, our digital worlds are created for us, not by us. As a result, libraries are seen by some as scary because they reach an entire community—not just an individual. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-02-09 12:30:00 UTC ]
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Your Valentine’s Day reading list needs more than romance novels

Our book reviewers offer up bouquets to unexpected tales of love and affection, from a long marriage to a passion for the movies. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-02-08 20:38:00 UTC ]
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How many people die each year in jails and prisons? No one knows

As Jay D. Aronson and Dr. Roger A. Mitchell explore in their recent book 'Death in Custody,' that lack of data is a national problem. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-02 20:19:44 UTC ]
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5 New Books to Read for Black History Month

These books by Black authors include moving explorations of the past, bold visions of the future, and sage advice for the present. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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Must-Read Historical Fiction Set in Italy

The best historical fiction set in Italy, like these nine titles, explores the complex and even chaotic history of the country. Continue reading at Book Riot

[ Book Riot | 2024-01-18 11:31:00 UTC ]
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15 Small Press Books You Should Be Reading This Winter

Solstice has come and gone, but in addition to the returning of the light, we can also herald another excellent small press publishing season. What I love about these titles is the richness of imagination and inquiry, leading to inventive plots in fiction and deep emotional honesty in... Continue reading at Electric Literature

[ Electric Literature | 2024-01-15 12:00:00 UTC ]
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The people’s hero Keanu Reeves has written a novel with China Miéville.

Yep—noted art book publisher, comic book writer, and all-purpose hero Keanu Reeves is back to bless the darkest timeline with a novel. The Book of Elsewhere, which will be published by Del Rey on July 23, 2024, was co-written with China Miéville, and is set in the world of the BRZRKR comics that... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-10 15:27:59 UTC ]
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Your Guide to Reading More Short Stories and Anthologies

Short stories and anthologies can open up new horizons in reading. If you want to explore more short fiction, here are some tips. Continue reading at Book Riot

[ Book Riot | 2024-01-08 11:32:00 UTC ]
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What Booksellers Can Teach Us About Reading, Writing and Publishing

My longtime girlfriend is a longtime bookseller. Her relationship with bookselling predates ours three times over. It is a surprisingly taxing career path—one that asks of the body, and of the mind. There are the bad days, where she brings home the classic bookseller gripes: failed hand-sells,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-05 09:56:55 UTC ]
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The First Books You Should Read in 2024

To celebrate the new year, our reviews editors share eight books guaranteed to get your year in reading started on the right foot—err, page. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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9 New Nonfiction Releases to Read in January

Whether you love pop culture or self-help, are more of a memoir fan, or want to read more about science, there’s something for everyone here. Continue reading at Book Riot

[ Book Riot | 2024-01-03 11:33:00 UTC ]
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10 books to add to your reading list in January

Bethanne Patrick recommends 10 new books to kick off 2024, including an alternate Mexican history, memoirs of wildfire seasons and open marriage and more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-29 11:00:49 UTC ]
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18 New Books to Read in January

A look at the Trump-DeSantis rivalry, a witty tribute to “Murder on the Orient Express,” a memoir of open marriage and an epic Swedish novel in verse, among others. Continue reading at The New York Times

[ The New York Times | 2023-12-29 10:01:35 UTC ]
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The best books we read in 2023

With El Niño slated to drop a warm, wet winter on most of the US in the coming months, everybody’s going to need something good to read while the weather outside is frightful. Engadget’s well-read staff have some suggestions: our favorite books of 2023! We’ve got a phenomenal assortment of... Continue reading at Engadget

[ Engadget | 2023-12-25 16:30:28 UTC ]
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Reading James McBride’s ‘The Heaven & Earth Grocery Store’

The Book Review editors MJ Franklin, Joumana Khatib and Elisabeth Egan discuss McBride’s historical novel about fate and community. Continue reading at The New York Times

[ The New York Times | 2023-12-22 14:25:14 UTC ]
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The Complicated Experience of Reading a Late Friend’s Novel

In October, I received an email from an editor at Toronto-based Coach House Books. It was a simple request for me to provide a blurb for the book jacket of the latest book by R.M. Vaughan, the brilliantly titled Pervatory. Except there wasn’t anything simple about it: Vaughan, who I referred to... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-20 09:49:37 UTC ]
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