How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post

Other Publishing stories related to: 'How The Onion Gets People to Read Sponsored Content: Make Fun of It'


‘Impossible People’ and ‘Roaming’ Top PW’s 2023 Graphic Novel Critics Poll

New York City in the mid-aughts set the backdrop for stylistically unique graphic narratives on a common theme—women at a pivotal moment of early adulthood and the transformative nature of friendships—which tied for the top spot on our annual graphic novel critics poll this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual graphic #critics poll #pivotal moment #early adulthood #graphic novel


Historical Fiction Books for People Who Don’t Like Historical Fiction

There are historical fiction books out there for every reader. Find recommendations for fans of literary fiction, romance, fantasy, and more. Continue reading at Book Riot

[ Book Riot | 2023-12-19 11:32:00 UTC ]
More news stories like this | News stories tagged with: #find recommendations #literary fiction #historical fiction


20 Must-Read Historical Fiction Books Set in Korea

These books provide us with a deeper understanding of what Korea is beyond what we hear or see in popular culture. Continue reading at Book Riot

[ Book Riot | 2023-12-15 11:30:00 UTC ]
More news stories like this | News stories tagged with: #deeper understanding #popular culture #historical fiction


PW’s 2023 People of the Year: Valerie Koehler and Charley Rejsek

'Publishers Weekly' is proud to recognize Valerie Koehler, owner of Blue Willow Bookshop in Houston, and Charley Rejsek, CEO of BookPeople in Austin, as our 2023 People of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #valerie koehler #bookshop


The Memories of Streets: A Reading List of NYC Books That Capture the City’s Many Sides

By instinct and intention, I have been reading books about New York or set in New York since I was a kid. Each one uncovers a facet of the city. Together they form my picture of the life that is hidden inside its buildings or around the corner. Some of these titles, I read when […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-14 09:51:18 UTC ]
More news stories like this | News stories tagged with: #reading books


The Annotated Nightstand: What Rachel Zucker is Reading Now and Next

During the often-dread-inducing/dreadful time of year when publications are putting out there “best of the year” lists, I’m glad to shine a light on a book I loved and deserved more attention than it seemed to receive. This is always a hard task, especially for small press books. I would have... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-14 09:44:56 UTC ]
More news stories like this | News stories tagged with: #year lists #annotated nightstand #rachel zucker #hard task #small press


The 10 Most-Read Book Reviews of 2023

In 2023, as we do each year, we published thousands of reviews of thousands of new books. But of all the reviews we published, these are the 10 you read the most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
More news stories like this |


Read these great books published by Lit Hub staff members in 2023.

As you probably know, Literary Hub is produced by a small staff; most of us are writers, and/or moonlight as editors on other projects. This year, four of our number—that would be 36% percent of full time Literary Hub staffers, not too shabby—published books, which is certainly worthy of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-11 17:52:31 UTC ]
More news stories like this | News stories tagged with: #literary hub #small staff


Dhonielle Clayton Is Working to Make the Book World More Diverse

Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times

[ The New York Times | 2023-12-10 10:00:31 UTC ]
More news stories like this | News stories tagged with: #dhonielle clayton #book world


Arkane Lyon is making a Blade game and we're all very excited

Arkane Lyon, the developer of Deathloop, is making a game based on Marvel’s resident vampire hunter Blade. There’s a trailer, but it’s just a cinematic with no gameplay. Still, this is very exciting news as Arkane Lyon is the talented team behind Prey and the Dishonored 2. It also made the... Continue reading at Engadget

[ Engadget | 2023-12-08 03:21:48 UTC ]
More news stories like this | News stories tagged with: #game awards #exciting news #recent titles #release date #comic book


A Book Club Took 28 Years to Read ‘Finnegans Wake.’ Now, It’s Starting Over.

The group in California started on the notoriously challenging novel by James Joyce in 1995. In October, it reached the end. Continue reading at The New York Times

[ The New York Times | 2023-12-07 10:40:10 UTC ]
More news stories like this | News stories tagged with: #james joyce #book club


When Eye-Reading Just Isn’t Working

Here are some ways to keep reading when your eyes just don't want to cooperate, even if you don’t have access to audiobook versions. Continue reading at Book Riot

[ Book Riot | 2023-12-06 11:32:00 UTC ]
More news stories like this | News stories tagged with: #audiobook versions #audiobook


The Best Aldous Huxley Books Everyone Should Read

By Dr Oliver Tearle (Loughborough University) Aldous Huxley (1894-1963) was an important twentieth-century writer whose work often explored some of the ‘biggest’ and most important ideas of his day. The following pick of his best books include a work documenting his experiences of drug-taking,... Continue reading at Interesting Literature

[ Interesting Literature | 2023-12-04 15:00:30 UTC ]
More news stories like this | News stories tagged with: #books include


N.Y. woman clears $108M of other people's medical debt — after dying of cancer

New York book publisher Casey McIntyre's health insurance allowed her to receive cancer care without saddling her family in medical debt. But as she navigated the health-care system, she met other patients who weren't so fortunate. Continue reading at CBC

[ CBC | 2023-11-29 22:49:53 UTC ]
More news stories like this | News stories tagged with: #book publisher


10 books to add to your reading list in December

Bethanne Patrick recommends 10 new books to get you through the end of 2023, including dystopias, a quirky travelogue and an uncommonly exciting math primer. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-29 11:00:46 UTC ]
More news stories like this |


Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #printed books #larry page #university libraries #digital content


A Summary and Analysis of Flannery O’Connor’s ‘Good Country People’

By Dr Oliver Tearle (Loughborough University) ‘Good Country People’ is one of the best-known and most widely studied short stories by Flannery O’Connor (1925-64). The story, which focuses on a woman with a wooden leg who is befriended by a young and innocent-seeming bible salesman, takes in many... Continue reading at Interesting Literature

[ Interesting Literature | 2023-11-20 15:00:15 UTC ]
More news stories like this | News stories tagged with: #short stories


IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | News stories tagged with: #news corp


On Literary Empathy and the Performative Reading of Palestinian Authors

The literary community holds onto empathy as a dear goal while navigating the complexities of the human experience through the eyes of characters from diverse backgrounds. Readers worldwide have long celebrated the promise of empathy as a conduit for profound understanding, and reading from... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-16 09:49:02 UTC ]
More news stories like this | News stories tagged with: #palestinian authors #human experience #diverse backgrounds #readers worldwide #profound understanding #literary community


Welcome to De Los | Reads: A roundup of books designed to amplify Latinx authors

The first edition of De Los|Reads features a new fiction book from Mario Vargas Llosa, a cookbook from Sandra A. Gutierrez, several memoirs and a book for children who aren't ready for bed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-16 05:37:22 UTC ]
More news stories like this | News stories tagged with: #fiction book #books designed #cookbook