How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post

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Frankfurt Joins European Network for Youth Reading Events and Festivals

A new concerted effort, opened during Bologna Children's Book Fair by the Montreuil Children’s Book Fair, has 15 publishing event producers. The post Frankfurt Joins European Network for Youth Reading Events and Festivals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-03 01:02:49 UTC ]
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May 2024’s Must-Read New Releases

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[ Book Riot | 2024-04-29 16:15:52 UTC ]
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A page-turner: how to get your reading groove back | Letters

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[ The Guardian | 2024-04-28 16:39:44 UTC ]
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Wisconsin-born satirical news outlet The Onion is sold ... No, really

It's "America's Finest News Source" ... or so it claims. The Onion, a Wisconsin-bred satirical news outlet — once a newspaper but now read only online — has a new owner. Jeff Lawson, the co-founder and recently departed CEO of San Francisco software company Twilio, has purchased The Onion.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-04-27 14:51:02 UTC ]
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The Onion Sold by G/O Media

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[ The New York Times | 2024-04-25 23:20:18 UTC ]
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They Saw Dallas as a Literary Hub, Then Got to Work Making It One

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[ The New York Times | 2024-04-25 09:05:49 UTC ]
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The independent publisher making a business of celebrity book imprints

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[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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'PW' Taps Cevin Bryerman to Lead New Venture, PW Content Studio; Joe Murray Promoted to Publisher

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Exclusive: Read a new poem by National Book Award finalist Joan Wickersham.

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[ Literrary Hub | 2024-04-15 13:30:20 UTC ]
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Oh, Queer Canada: A Reading List for Americans in Search of LGBTQ Canadian History

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[ Literrary Hub | 2024-04-10 08:54:38 UTC ]
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[ The Guardian | 2024-04-09 13:00:09 UTC ]
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‘Unfurling tension and menace’: how slow TV like Ripley makes for a truly gripping watch

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[ The Guardian | 2024-04-09 11:00:06 UTC ]
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Cloud Atlas at 20: What makes a novel tattoo-worthy?

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‘The crime writer crime writers read’: Garry Disher, author of 60 books and finding fame in his 70s

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[ The Guardian | 2024-04-05 23:00:18 UTC ]
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[ AdWeek | 2024-04-04 19:17:06 UTC ]
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[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Why you should read some Samuel Delany today (and every day).

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[ Literrary Hub | 2024-04-01 17:53:48 UTC ]
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[ The New York Times | 2024-03-28 20:59:48 UTC ]
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