How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post

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20 spooky short stories you can read for free online.

The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
More news stories like this | News stories tagged with: #free online #short stories


Marianne Moore and AI Helped Make Sean Michaels' New Novel

The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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8 Books to Read after Listening to the Podcast EMPIRE

After you've listened to the EMPIRE podcast, these history and historical fiction books will deepen your understanding of the subject. Continue reading at Book Riot

[ Book Riot | 2023-10-19 10:32:00 UTC ]
More news stories like this | News stories tagged with: #podcast empire #historical fiction


Along Utah’s Wasatch Front, LGBTQ Bookstores Make a Statement

The King's English Bookshop in Salt Lake City doubles down on supporting Drag Story Hours following a bomb threat, and is preparing to launch a new venture, Mosaics Community Bookstore and Venue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #english bookshop #bomb threat #bookstore #bookshop


Frankfurt: Ljubljana Reading Manifesto Rallies Book Industry

Guest of Honor Slovenia kicks off its professional program at the Frankfurt Book Fair with a presentation of Ljubjana Reading Manifesto. The post Frankfurt: Ljubljana Reading Manifesto Rallies Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-18 15:10:08 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #professional program #book industry #frankfurt book fair


When Innocent Black People Die, I Mourn The Life, The Potential, And The Art

When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature

[ Electric Literature | 2023-10-13 11:15:00 UTC ]
More news stories like this | News stories tagged with: #black writers #art appeared #henry dumas #undergraduate degree #time studying #diverse array #electric literature #american literature


When Innocent Black People Die, I Mourn The Life, The Potential, And The Art

When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature

[ Electric Literature | 2023-10-13 11:15:00 UTC ]
More news stories like this | News stories tagged with: #black writers #art appeared #henry dumas #undergraduate degree #time studying #diverse array #electric literature #american literature


What Should You Read Next? Here Are the Best Reviewed Books of the Week

Bryan Washington’s Family Meal, Mary Gabriel’s Madonna: A Rebel Life, Jhumpa Lahiri’s Roman Stories, andWerner Herzog’s Every Man for Himself and God Against All all feature among the Best Reviewed Books of the Week. Brought to you by Book Marks, Lit Hub’s book review aggregator. * Fiction 1.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-13 11:00:52 UTC ]
More news stories like this | News stories tagged with: #reviewed books #bryan washington #family meal #rebel life #jhumpa lahiri #book marks #lit hub #book review


6 Books to Read Before Jon Fosse's 'Septology'

If you somehow missed the Fosse train before his big Nobel win earlier this month, here’s another chance to get on board. Six chances, in fact. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Why publisher teams are making the case for a CDP in a first-party world

Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at Digiday

[ Digiday | 2023-10-10 13:57:25 UTC ]
More news stories like this | News stories tagged with: #competitive advantage #first-party data #publishing companies


16 New Books by Indigenous Authors You Should Be Reading

Encompassing a wide range of genres from historical fiction to fantasy to poetry to investigative journalism to memoir, this exciting abundance of books published in 2023 by emerging and acclaimed Native writers speak to the rich diversity of the Indigenous experience. From meditations on the... Continue reading at Electric Literature

[ Electric Literature | 2023-10-09 11:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #indigenous authors #wide range #investigative journalism #lasting impact #climate change #electric literature #historical fiction


12 New Manga Releases to Read in October 2023

No matter which October vibes you’re here for — the cozy ones or the creepy ones — we’ve got plenty of new manga picks for you! Start with My Cat Is Such a Weirdo by Tamako Tamagoyama. Continue reading at Book Riot

[ Book Riot | 2023-10-06 10:32:00 UTC ]
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Fall 2023 YA Paperback Books For Your Portable, Totable Reading

Your guide to all things fall 2023 YA paperback books is here. Whether you love nonfiction, fantasy, romance, or something else, you're in luck this season. Continue reading at Book Riot

[ Book Riot | 2023-10-03 10:31:00 UTC ]
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Book Review: ‘Making It So,’ by Patrick Stewart

In his fond memoir “Making It So,” the actor traces the path from the working class to the Shakespearean stage to “Star Trek” superstardom. Continue reading at The New York Times

[ The New York Times | 2023-10-03 09:00:17 UTC ]
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Finalists for 2023 NBA in Young People's Literature Announced

The National Book Foundation has revealed the five finalists for the 2023 National Book Award for Young People's Literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literature announced #national book award #national book foundation


The New PublisHer Stand Makes Its Frankfurt Debut

The new PublisHer stand, first seen at this year's Bologna Children's Book Fair, will be in Hall 5.1 at Frankfurter Buchmesse. The post The New PublisHer Stand Makes Its Frankfurt Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
More news stories like this | News stories tagged with: #frankfurt debut #bologna children #book fair #frankfurter buchmesse #children's book


10 books to add to your reading list in October

Bethanne Patrick recommends 10 books for October, including fiction from Walter Mosley and Jesmyn Ward and memoirs from Viet Thanh Nguyen and Safiya Sinclair. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-28 10:00:03 UTC ]
More news stories like this | News stories tagged with: #including fiction #walter mosley #jesmyn ward #safiya sinclair


Brooklyn Public Library’s Leigh Hurwitz on Helping Young People Resist Censorship

In anticipation of Banned Books Week, Brooklyn Public Library’s collections manager Leigh Hurwitz joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss how the recent, dramatic rise in book bans disproportionately affects young people, and why BPL has chosen to offer access to its... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-28 08:18:01 UTC ]
More news stories like this | News stories tagged with: #offer access #million ebooks #ebooks


A journey of discovery and identity formation: The Dictionary of Lost Words makes its wonderful stage debut

Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation

[ The Conversation | 2023-09-28 05:05:12 UTC ]
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15 Small Press Books to Read This Fall

As we move into the fall reading season, deeply imagined short stories and inventive linked essays are having a moment alongside novels. What’s thrilling about the books coming out from small presses is the breadth of range—there are intentional and accidental murders, family drama and... Continue reading at Electric Literature

[ Electric Literature | 2023-09-26 11:15:00 UTC ]
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