About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Sure, novels can encourage empathy and other virtues, but what they offer is more subtle, more complicated, more important. Continue reading at The Washington Post
[ The Washington Post | 2020-01-09 15:00:00 UTC ]
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"If you could only read one book per country, make it this one": A Reddit post that offers an incredibly rich reading list to great global literature. Continue reading at Book Riot
[ Book Riot | 2019-11-05 11:38:04 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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If you loved Outkast back in the days of CDs, you might know something about their ATliens comic. If not, hop on over and discover this find! Continue reading at Book Riot
[ Book Riot | 2019-09-27 10:42:53 UTC ]
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#comic book
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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Malorie Blackman laments the lack of BAME children’s characters. I know – it’s a real battle to get writers of colour publishedMy daughter, like me, is of mixed heritage. She has wildly curly hair, as have I. When she was born four years ago I was given five copies of the same kids’ picture book... Continue reading at The Guardian
[ The Guardian | 2019-08-17 07:00:41 UTC ]
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Caitlin Moran and Peter James are among the authors on Richard Madeley and Judy Finnigan's latest Book Club summer selections. Continue reading at The Bookseller
[ The Bookseller | 2019-07-21 17:20:56 UTC ]
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Dominic Smith’s “The Electric Hotel” explores the volatile intersection of art and commerce, among other themes. Continue reading at The Washington Post
[ The Washington Post | 2019-06-08 14:00:00 UTC ]
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Husband and wife Sir Michael Moritz and Harriet Heyman are among the 50 wealthiest individuals or families in the UK, worth £3bn, according to the Sunday Times Rich List. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Print is still the preferred medium for young people but digital formats are growing in popularity amongst those who engage less with reading, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Max Porter’s follow-up to his heralded début is an equally ambitious novel centring on small-town Britain. Continue reading at The Bookseller
[ The Bookseller | 2019-02-25 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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The adult literacy campaign Quick Reads is wrapping up after 12 years due to lack of funding, The Bookseller can reveal. Continue reading at The Bookseller
[ The Bookseller | 2018-04-20 00:00:00 UTC ]
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At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
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The Biloxi, Miss., school district has pulled Harper Lee's classic novel "To Kill a Mockingbird" from its curriculum because it "makes people uncomfortable," the Biloxi Sun Herald reports. A member of the school board told the newspaper that the decision was made last week, and was not voted on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-17 00:00:00 UTC ]
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Its chief critic took a buy-out. It's consolidating like crazy. But the Gray Lady's books team is neither flailing nor failing. Here's what it is doing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-20 00:00:00 UTC ]
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