Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
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Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD
[ AllThingsD | 2013-08-12 00:00:00 UTC ]
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Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York
[ Crains New York | 2013-08-08 00:00:00 UTC ]
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Time Inc. has named Jeffrey Bairstow as its new chief financial officer.The magazine publisher said Monday that Mr. Bairstow succeeds Howard Averill, who is transitioning into a new role as Executive Vice President and Chief Financial Officer of Time Warner. Mr. Bairstow is president of the... Continue reading at Crains New York
[ Crains New York | 2013-08-07 00:00:00 UTC ]
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Newsweek, the iconic newsmagazine brand, has been acquired by IBT Media, which publishes the news website International Business Times. Newsweek has long been financially troubled and the venerable magazine published its last print edition i ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram. Continue reading at Wired
[ Wired | 2013-08-01 00:00:00 UTC ]
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For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews
[ Betanews | 2013-07-31 00:00:00 UTC ]
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New documents published in The Guardian reveal that the NSA can snoop on you in real time--and that the agency is building a giant keyword-based database of everything connected to the Internet, including Word and Excel docs on users' hard drives. Sometimes life seems a lot like dystopian... Continue reading at Fast Company
[ Fast Company | 2013-07-31 00:00:00 UTC ]
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Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews
[ Betanews | 2013-07-30 00:00:00 UTC ]
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Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
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With the simple concept of alerting readers to a curated list of discounted ebooks, Bookbub has attracted nearly 1.5 million users in just a year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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As of this writing, Christine Quinn, the first female and openly gay speaker of the New York City Council, remains a front-runner in the city’s crowded race for mayor. A poll by Quinnipiac University, the New York Times reports, shows Quinn, the second-most-powerful elected official in the... Continue reading at Slate
[ Slate | 2013-07-22 00:00:00 UTC ]
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The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at Fast Company
[ Fast Company | 2013-07-22 00:00:00 UTC ]
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Uncertainty has been hovering over Barnes & Noble ever since the retailer first reported that 2012 holiday sales— especially those of its Nook reading devices—were well below expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-12 00:00:00 UTC ]
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US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks and "played a central role in facilitating and executing that conspiracy."A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks. Apple, the judge found,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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A federal judge today ruled that Apple is guilty of violating antitrust law by conspiring with major publishers to raise ebook prices. Continue reading at Wired
[ Wired | 2013-07-10 00:00:00 UTC ]
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Neil Jamieson, a Time Inc. vet and a big figure in the magazine design world, has left to join design studio Joe Zeff Design to be the studio's first creative director. Jamieson most recently was design director of Money, whose tablet edition was a National Magazine Award finalist this year. He... Continue reading at AdWeek
[ AdWeek | 2013-07-10 00:00:00 UTC ]
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A federal judge ruled today that Apple Inc. conspired to raise prices on ebooks, ordering a trial to decide what damages that the tech giant should pay.In a 159-page decision, U.S. District Court Judge Denise Cote ruled that Apple conspired with a group of five publishers, starting in 2009, to... Continue reading at ABC News
[ ABC News | 2013-07-10 00:00:00 UTC ]
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