Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
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The crucial role of physical bookshops to a healthy publishing industry was underlined this week... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Fairfax Media is rolling out a number of initiatives this year as part of its ‘Fairfax of the Future’ strategy which aims to streamline operations and support the publisher’s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
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A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York
[ Crains New York | 2013-03-15 00:00:00 UTC ]
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That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD
[ AllThingsD | 2013-03-13 00:00:00 UTC ]
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Back in the 1980s—before bookstores began weighing the addition of cafes, possibly with wine and beer licenses—stores like Louie’s Bookstore Café in Baltimore and Trident Booksellers & Café in Boston aimed specifically to integrate food for the mind and the body. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York
[ Crains New York | 2013-03-10 00:00:00 UTC ]
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On Thursday, Time Warner investors were giving the thumbs up to Wednesday's announcement that the media giant would be spinning off its troubled magazine division—pushing shares up 2% in midday trading, on top of the 6% increase that followed reports last month of a sale of Time Inc.But magazine... Continue reading at Crains New York
[ Crains New York | 2013-03-08 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
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Higher ebook sales, expansion into new markets, and leveraging the wild popularity of Fifty Shades of Grey were some of the ways the publishers that made this year’s list of PW’s fast-growing independent publishers prospered in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-01 00:00:00 UTC ]
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Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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The finalists for the 33rd L.A. Times Book Prizes were announced Thursday morning. Two authors -- Margaret Atwood and Kevin Starr -- will also receive special recognition. This post has been updated; see below for details. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-21 00:00:00 UTC ]
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The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company
[ Fast Company | 2013-02-14 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Children's publisher Chicken House and the Times are on the way to choosing the title that... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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The fate of the independent sales representative may be inextricably linked to that of the independent bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Time Warner Inc. said Wednesday that net income grew 51% in the last three months of 2012 even as revenue was largely unchanged. Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at its movie studio and magazine businesses.Net income... Continue reading at Crains New York
[ Crains New York | 2013-02-06 00:00:00 UTC ]
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It’s been a year and a half since Joseph-Beth Booksellers, headquartered in Cincinnati, emerged from Chapter 11 bankruptcy protection with a new owner, after founder Neil Van Uum was outbid in an auction by Robert Langley, his landlord at the Mall at Lexington Green in Lexington, Ky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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