How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-02 00:00:00 UTC ]
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Amazon announces new comics imprint, just in time for Comic-Con

Tuesday morning Amazon Publishing announced a new comics and graphic novel imprint, Jet City Comics. It will publish graphic novels by George R.R. Martin, of "Game of Thrones" fame and others.It was only yesterday that I asked my editor when Comic-Con begins, because the comics-related... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics imprint #amazon announces


Facebook leaning on Samsung for mobile partnership, report says

SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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Young US readers 'like print', finds Pew

Younger readers in the US are more likely to have read a printed book in the last year than older... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #printed book


Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Facebook to clone Flipboard next, report says

Facebook, which has never shied away from copying its rivals' features, is now working on a mobile service that would display news content in a visually appealing, magazine style, similar to what startup Flipboard already does.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
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Zola gets exclusive on Time Traveller ebook

Bestselling novel The Time Traveller's Wife is to be made available as an ebook for the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Children reading more on screen than print, NLT finds

The growth in children’s digital reading is an “opportunity for publishers rather... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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International Titles Finding New Ways into the U.S.

According to the University of Rochester’s translation database, 413 translated works of fiction and poetry were released in 2012, up from 370 the previous year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
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Hearst Gets its Million Digital Subscribers

Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012.   That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
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Time Warner 1Q earnings climb

Earnings at Time Warner Inc. grew 24% in the first three months of the year despite a slight drop in revenue, as the company benefited from strength in its television networks.Time Warner Inc. said Wednesday that first-quarter net income was $720 million, or 75 cents per share, compared with... Continue reading at Crains New York

[ Crains New York | 2013-05-02 00:00:00 UTC ]
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Transformative Time for Tin House

Over the past decade and a half Tin House magazine, which began publishing in spring 1999, and Tin House Books, which started as an imprint with Bloomsbury in 2002 before becoming an independent press in 2005, have carved out a niche in the small press world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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‘Stoner’ Finds Overseas Success

The most surprising bestseller in international markets in March was in the Netherlands, where John Williams’s classic novel Stoner reached #1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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World Book Night US: Washington, Michigan, and New York attract the most volunteers

As World Book Night approaches again, a list of rankings shows where volunteers – who give away free books on April 23 – are most heavily clustered in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-17 00:00:00 UTC ]
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Robert Frost: his 10 favorite books of all time

In addition to being a master writer, celebrated American poet Robert Frost was also a master reader. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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Providing Story Time in Español: Spanish Supplement Spring 2013

Despite budget cuts and insufficient bilingual staffing, United States libraries continue to invest money expanding Spanish-language children’s and YA collections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Ready for Prime Time: Spanish Supplement Spring 2013

Hispanics are the nation’s largest minority group, making up more than 54.5 million people, or about 17% of the U.S. population, according to estimates for 2013 from the U.S. Census Bureau—a quarter of the children being born today are to a Hispanic mother. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory

While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company

[ Fast Company | 2013-03-28 00:00:00 UTC ]
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The Beijing-to-Bologna Time Machine

In China children's books are for indoctrinating good citizens and instilling morals, but elsewhere, kids books are becoming increasingly entertaining, enticing and personal. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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Random hails 'most successful year of all time'

Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Diaz wins Sunday Times Short Story Award

Pulitzer Prize-winner Junot Díaz has won the £30,000 Sunday Times Short Story Award... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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