Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
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As ad dollars flow to online video, the video view has been asserting itself as the new coin of the realm for publishers. And so with CNN Digital’s goal of being nothing less than the worldwide leader in video, it’s pushing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-30 00:00:00 UTC ]
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Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews
[ Betanews | 2015-07-29 00:00:00 UTC ]
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Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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Letter to the FT by Daily Mail group director on the difference between business ownership based on ‘long term value’ and the need to make quick profitsA short letter in Wednesday’s Financial Times makes for fascinating reading. Stimulated by Pearson’s sale of the FT to Nikkei, it poses profound... Continue reading at The Guardian
[ The Guardian | 2015-07-29 00:00:00 UTC ]
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The social network is positioning itself as a leader in diversity efforts, even though it still has a lot to learn. The post Facebook Publishes Its Managing Bias Course For All appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-07-28 00:00:00 UTC ]
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When Tramp Press asked authors submitting manuscripts to name the writers who inspire them, only 22% were female - pointing again to ‘the larger issue in the industry: our habitual dismissal of women’An Irish publisher has stoked the flames of the gender debate currently running in the literary... Continue reading at The Guardian
[ The Guardian | 2015-07-28 00:00:00 UTC ]
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Oklahoma poet Nathan Brown is garnering attention during his book tour for a poem touching on the life of Presidential candidate Donald Trump. The post Timely Poet’s Tour Trumps Trump with Trump appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
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Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper. Discussions with The Economist Group& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
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It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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A woman was held captive in a closet and sexually abused by a Richmond, Calif., man she met on Facebook a year ago, police said. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-23 00:00:00 UTC ]
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Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-07-23 00:00:00 UTC ]
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Videos on Facebook are big business. As well as drugged up post-dentist footage, there is also huge advertising potential. Now Facebook has announced a new set of options for video publishers -- including the ability to limit who is able to see videos based on their age and gender. A social... Continue reading at Betanews
[ Betanews | 2015-07-22 00:00:00 UTC ]
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We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-22 00:00:00 UTC ]
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Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday
[ Digiday | 2015-07-20 00:00:00 UTC ]
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Academic philosophers tend to have a narrow view of what is valuable philosophical work. Hiring, tenure, promotion and prestige depend mainly on one's ability to produce journal articles in a particular theoretical, abstract style, mostly in reaction to a small group of canonical and 20th century... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-19 00:00:00 UTC ]
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If you're wondering what ever happened to those Facebook Instant articles you were promised back in May, now there's word. Facebook has been testing instantly-loaded articles, hosted within Facebook instead of on publishers' sites, for the past couple of weeks, according to a report in The Wall... Continue reading at Advertising Age
[ Advertising Age | 2015-07-16 00:00:00 UTC ]
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Where are the Facebook Instant Articles? That has been one of the social media mysteries of the summer. The program was announced with much fanfare in early May, and several big publishers have said they’ve been putting ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-15 00:00:00 UTC ]
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When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday
[ Digiday | 2015-07-15 00:00:00 UTC ]
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