Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
News tagged with:
#facebook users
#facebook appeared
Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
More news stories like this |
When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#playing field
#publisher clients
Previously unpublished episodes of the comic book series Judge Dredd from the late 1970s, part of the 2000 AD anthology, are going to be reprinted for the first time by Rebellion Publishing following a change in the law. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#late 1970s
#rebellion publishing
Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
#increase dramatically
Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties. The launch raises questions abo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#iphone users
With 18 days left on its $50,000 fall fix-up Indiegogo fundraiser, feminist bookstore Bluestockings has raised $37,800. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
More news stories like this |
The 'New York Times' has announced its Best Illustrated List for books published in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#illustrated children
Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16. The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at AdWeek
[ AdWeek | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial team
#general manager
#style network
#advertising partners
#engaged audiences
#editorial properties
HarperCollins Children’s Books has sold the US rights for Ross Welford’s Time Travelling with a Hamster to Penguin Random House US for a six-figure dollar sum. Continue reading at The Bookseller
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time travelling
#harpercollins children
#ross welford
Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
More news stories like this |
Maybe it's because he knows a thing or two about the space-time continuum that the rest of us civilians don't, but it sometimes seems as if Neil deGrasse Tyson is everywhere at once. A trained astrophysicist and the director of the Hayden Planetarium in New York, Tyson has also become an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#edward snowden
#hayden planetarium
New York Review Comics will launch in March with plans to release six graphic novels per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york review
#graphic novels
In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World
[ PC World | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#ios app
#mobile browser
#lot faster
#lightning bolt
Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vertical video
#mobile ads
#social marketers
#michael kors
His crown keeps him alive, but it also drove him crazy. A new "Adventure Time" comic book miniseries is on the way and it's centered around a truly heartbreaking character, the Ice King. "Adventure Time: Ice King" will be the first comic book series to focus exclusively on the princess-obsessed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adventure time
#focus exclusively
Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek
[ AdWeek | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#millennial women
#editorial properties
#brand development
#traditional publishers
#news online
#undisclosed price
The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sunday times
Facebook is moving into YouTube’s turf, and that could be good for video publishers. Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#youtube rival
#video section
#mobile app
Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this |