Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
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This most fundamental of principles is under attack – from over-zealous law making, online witch hunts, and a profit-driven media offensive on the BBCIn our troubled and insecure environment, Britain has accumulated laws which curtail freedom of expression – in the name of national security and... Continue reading at The Guardian
[ The Guardian | 2015-09-21 00:00:00 UTC ]
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In January, Jack Griffin, the chief executive of Tribune Publishing Company, took his senior management team to visit The Los Angeles Times, the jewel in his company’s portfolio of newspapers. At a reception at the newspaper, an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-21 00:00:00 UTC ]
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When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
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What to expect at this year's New York Comic Con, a four-day, one-million square feet pop culture bonanza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek
[ AdWeek | 2015-09-11 00:00:00 UTC ]
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Gaylord Shaw, a renowned journalist who broke the news of Richard Nixon's resignation and won the Pulitzer Prize for national reporting in 1978 for the Los Angeles Times, has died at age 73. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-10 00:00:00 UTC ]
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‘I am not departing by choice’ – former investment banker hired a year ago by Tribune Publishing announces departure on Facebook, saying email was cut off Tribune Publishing Company has fired the publisher of the Los Angeles Times after little more than a year on the job.Tribune gave no public... Continue reading at The Guardian
[ The Guardian | 2015-09-09 00:00:00 UTC ]
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Jay Keefe wrote a memoir about recovering from alcoholism and realizes, upon publication, that it a huge personal risk it was, albeit one with rewards. The post Exposing Yourself As a First-Time Author appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
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Despite being set in the 1980s, David Simon’s new show seems spookily topical. It’s not the only TV series that has turned up in the right place at the right time...David Simon’s new series Show Me a Hero provides everything you might expect from a TV-maker with The Wire, Homicide: Life on the... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews
[ Betanews | 2015-08-29 00:00:00 UTC ]
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From user-made clips to content from big media properties, video is all over Facebook (and more people than ever are using the social network). Along with that trend comes the problem of piracy: plenty of video publishers are seeing their work dist... Continue reading at Engadget
[ Engadget | 2015-08-28 00:00:00 UTC ]
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Facebook is improving its technology to better identify videos uploaded to its site without the permission of copyright holders. The move comes amid an explosion in the amount of video viewed on Facebook, posted by regular users, publishers and advertisers alike. Alongside the uptick in video... Continue reading at PC World
[ PC World | 2015-08-28 00:00:00 UTC ]
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Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
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Sounding like a character from a James Bond movie, M is Facebook's personal digital assistant. Ready to compete with the likes of Cortana, M will live inside Facebook Messenger and take artificial intelligence a step further. Rather than just helping you to find information or create calendar... Continue reading at Betanews
[ Betanews | 2015-08-26 00:00:00 UTC ]
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The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by... Continue reading at Digiday
[ Digiday | 2015-08-26 00:00:00 UTC ]
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Facebook’s new virtual assistant, M, can make restaurant reservations, buy a birthday present for your spouse, or book a weekend getaway. The post Facebook Launches M, Its Bold Answer to Siri and Cortana appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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In Kushner's 12th book, 'Nine Essential Things I've Learned About Life,' he offers reasons to come back to religion for those who have walked away. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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In anticipation of Sunday's debut of "Fear the Walking Dead," AMC released the first three minutes of the pilot on the show's Facebook page. Serving as a companion series to the most-watched show in cable television history, "The Walking Dead," the new series opens with an unsettling look at one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-21 00:00:00 UTC ]
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Kik, a chat app that claims 40% of U.S. teenagers as users, announced a $50-million investment Tuesday from Chinese tech company Tencent that values the start-up at $1 billion. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
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This weekend's damning 'New York Times' article painting Amazon as a "bruising workplace" continues to draw attention, this time from the government. According to the AP, House Democratic leader Nancy Pelosi has assured the public that the company will be complying with various labor standards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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