Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
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Paula Hawkins’s novel has now been top of the UK hardback book chart for 20 weeks, outlasting even Dan Brown’s Lost Symbol• How Paula Hawkins wrote ‘the new Gone Girl’A record set six years ago by Dan Brown’s The Lost Symbol was broken this week by Paula Hawkins’s dark thriller The Girl on the... Continue reading at The Guardian
[ The Guardian | 2015-07-08 00:00:00 UTC ]
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Audible.co.uk will tomorrow (7th July) launch This is Your Pilot Speaking!, a public vote to find its first original British sitcom. Listeners will be able to hear five comedy pilots commissioned by Audible Originals. They will then be asked to give the pilots a star rating, with the pilot... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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At this week's annual meeting of the International Christian Retail Show in Orlando, Fla., attendees expressed optimism about a show that has become, of late, more innovative. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Time Inc's Chief Content Officer takes exception to the idea that the flagship magazine is struggling. The post Time Keeps Ticking: Norm Pearlstine Responds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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WRITING books must be in the DNA of Times journalists. Even the paper’s founding editor, Henry J. Raymond, cranked them out, including his “History of the Administration of President Lincoln” in 1864. The next year, he r ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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On January 2, Facebook founder and CEO Mark Zuckerberg announced he would be challenging himself to read a new book every other week in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
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In partnership with AdvantageCS, Folio: surveyed more than 100 publishers on their Web store efforts. The post Finding Success With Online Stores appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-25 00:00:00 UTC ]
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New Statesman columnist tweets displeasure after being kicked off social media site, saying she used alias to avoid being trolledFacebook has been accused of putting users at risk “of rape and death threats” by a journalist who was banned from the social networking site for using a... Continue reading at The Guardian
[ The Guardian | 2015-06-24 00:00:00 UTC ]
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Women rescued from the streets of Nashville have found sanctuary and meaningful work at Thistle Farms, which was created by an Episcopal priest and author who herself had been abused. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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Moviepilot has doubled its traffic in the past year to become the sixth-biggest site for movie buffs. In the process, it’s become highly dependent on Facebook, which supplies 80 percent of its traffic. But well aware that Facebook can turn off the traffic spigot at any time, the site is... Continue reading at Digiday
[ Digiday | 2015-06-24 00:00:00 UTC ]
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Just a few days ago the Electronic Frontier Foundation published its annual Who Has Your Back report looking at how various technology companies treated customer privacy. The report makes for interesting reading, but it also raises some questions. One question that has cropped up several times... Continue reading at Betanews
[ Betanews | 2015-06-22 00:00:00 UTC ]
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For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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Actor Joe Manganiello, who rose to fame as a werewolf on HBO's "True Blood," has sold his house in Hollywood Hills for $1.925 million. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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