Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s what they had to say. The post How Publishers Measure Native Ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2013-10-23 00:00:00 UTC ]
News tagged with:
#native ads
Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nosy crow
#publish book
#john lewis
#picture book
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$40 million
#editorial content
#usa today
#york office
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french publishers
#fighting back
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#gfk mri
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#martini media
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ad pages
#meredith corp
#magazine portfolio
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
#appointed publisher
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#ad platform
Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data shot
#major publishers
#ad pages
With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad-page champ
#magazine apps
#print advertising
#magazine brands
Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#find ways
#ad technology
Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
More news stories like this | News stories tagged with:
#book show
#industry professionals
#publishers weekly
During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. Continue reading at Digiday
[ Digiday | 2024-04-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishers speak
#publishing summit
An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing spotlight
#jessica kingsley
Arcadia's purchase of the Cleveland-based house gives the publisher of books about local history and interest a larger footprint in the Midwest. Belt founder Anne Trubek will continue to head the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
More news stories like this | News stories tagged with:
#campaign appeared
#united kingdom
#annual week
#publishers association
Pan-Universal Galactic Worldwide, a new publisher of books, comics, games, and other media from Wildstorm cofounder and longtime comics veteran John Nee, is getting ready for a 2024 debut after four years of preparations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
More news stories like this |
Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#publishing summit
In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#mango publishing
#conari press
Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget
[ Engadget | 2023-03-23 08:01:38 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#$10 million
#publishing arm