How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
News tagged with: #millennial moms #facebook video #viral video

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Frankfurt Book Fair 2014: Betting Big on Publishing’s Future

If you had $10 million to invest in a new publishing business today, with no limitations or obligations, where would you put your money? That's the question put to an opening panel at Frankfurt Book Fair's digital conference, ConTec. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #$10 million #opening panel #digital conference


Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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Surprising Range: Religion Publishing in Minnesota

The Midwest is home to many religion specialty publishers, across the full spectrum of faiths. Often publishing houses spring up because of the migration of certain ethnic and religious groups to the center of the country, but sometimes the reasons are more serendipitous. Minnesota, for example,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing #full spectrum


How Dan Roth became the most powerful editor in business publishing

When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-06 00:00:00 UTC ]
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Bookshops hope super Thursday will help start a new chapter for publishing

Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian

[ The Guardian | 2014-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year hit #andrew motion #heston blumenthal #fight back


Make a Cronut at Home: New Cookbooks from NYC Bakeries

Dominique Ansel reveals how to make a Cronut at home in 'Dominique Ansel: The Secret Recipes.' It's one of three books from New York-based bakeries coming this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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An Affluent Affinity: Dutch/German Publishing Relations

Reintje Gianotten of the Dutch Foundation for Literature discusses the symbiotic relationship between German and Dutch publishing and its long history. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #symbiotic relationship #dutch publishing #long history


Frankfurt Book Fair 2014: Onix 3.0: Global Publishing, Global Metadata

Among the challenges technology poses for publishing is the issue of how to handle globalization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing


So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek

[ AdWeek | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer electronics #sports leagues #tv shows


Facebook admits it screwed up, but its proposed research guidelines are meaningless

Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews

[ Betanews | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong reasons


Amazon Announces Crowdsourced Publishing Program

There’s a new crowdsourced publishing program from Amazon “which is so new that it doesn’t yet have a launch day, URL, or even a name." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-03 00:00:00 UTC ]
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Religion Update Fall 2014: The Business of Scholarly Publishing

The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholarly publishing #publishing continues #academic presses


Religion Update Fall 2014: SBL’s Publishing Program Evolves

The Society of Biblical Literature has long published books, but on July 1, 2014, the society renamed its publishing program SBL Press, creating a new identity as a scholarly publishing house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biblical literature


Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform


Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #article pages #premium publishers


Google strips down its news service to pacify German publishers

Google has a tumultuous history with the German publishing industry, which has long taken issue with the search giant's indexing of news stories. Starting next week, Google Germany will no longer display summaries and image thumbnails for news... Continue reading at Engadget

[ Engadget | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news service #news stories #search giant


Amazon Shares Details on Crowdsourced Publishing Program

In an email to authors, Amazon officials shared more details on its recently announced American Idol-style crowdsourced publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Denmark’s Schilling Asks Publishing Executives to Dream Big

In its new white paper, Danish publishing consultancy Schilling challenged executives to answer “what should a publishing company built from scratch look like?” Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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Six new billionaires from Bay Area make the Forbes 400 list

A half-dozen of the 27 newcomers on the Forbes annual list of the 400 richest U.S. citizens disclosed this week are from the San Francisco Bay Area, including four in technology, one in biotechnology and one in venture capital. Topping the newcomer list in net worth was Jan Koum, co-founder and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #venture capital #net worth #mountain view #facebook bought #worth $7


Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products