How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Downton Abbey as Metaphor for the Publishing Industry

Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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NOOK Press: Self-Publishing Made Simple

NOOK Press team talks about what makes this ebook publishing platform stand out and how authors can best leverage NOOK Press tools and its community. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek

[ AdWeek | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reasons #big brands #mobile devices


What Makes for a Brilliant Book Cover? A Master Explains

If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. The post What Makes for a Brilliant Book Cover? A Master Explains appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-09-23 00:00:00 UTC ]
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Childs Named Publisher at Rowman & Littlefield

The company has appointed Jim Childs publisher of its trade division, effective October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Christian Self-Publisher Xulon Launches New Conservative Imprint

The new unit, Liberty Hill Publishing, is being launched in partnership with Salem Communications, a conservative media company which owns, among other properties, Regnery Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative imprint #regnery publishing


Online Publishers Association Announces Rebrand to Digital Content Next

The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #renewed focus


Creativity vs. Big Data? An Interview with Viktor Mayer-Schönberger

Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #contec conference


Amazon Launching New Crowdsourcing Publishing Program

After rumblings surfaced that Amazon is creating a new crowd-sourcing publishing platform, the e-tailer has confirmed that the new program is "in the works." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Unfair Dealing? Canadian Publishing

People on both sides of the debate about how to balance access to educational materials with copyright have been closely watching developments in Canada following changes to Canadian legislation in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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E-book Sales Level Off: Canadian Publishing 2014

E-book Sales Level OffFor the moment, publishers say that ebook sales in Canada have plateaued. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Fresh Takes: Canadian Publishing 2014

Some of the highlights from this season are books that come at their subjects from fresh, unusual, or downright quirky angles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Palimpsest turns publisher with collections of Scottish writing

Scottish book production company Palimpsest is to become a publisher in its own right, with new... Continue reading at The Bookseller

[ The Bookseller | 2014-09-19 00:00:00 UTC ]
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Enthrill Partners with Walmart: Canadian Publishing 2014

It’s been a long time coming, but a made-in-Canada idea for bringing ebooks into bricks-and-mortar stores may have just arrived in the big league. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Canadian Bestsellers: Canadian Publishing 2014

John Green and Veronica Roth have ruled the U.S. bestseller list for most of 2014, and the two authors have also dominated the Canadian juvenile list for the year to date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green #veronica roth #bestseller list


The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
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Moving Forward: Canadian Publishing 2014

Every book and publishing venture requires some kind of a leap of faith, but this year Canadian publishers are investing more than ever in new efforts to reach out to readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Moving In Together: Canadian Publishing 2014

The merger of Penguin and Random House in Canada is beginning to taking shape in two new, concrete ways. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Hot off the Presses: Canadian Publishing 2014

Here’s a sampling of books that publishers in Canada are excited about this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Martin Amis's novel 'A Zone of Interest' gets rave reviews, but is dropped by French and German publishers

Amis's French and German publishers passed on his novel about the Holocaust, but another French company will be releasing the book and Amis's agent said there will most likely be a new German publisher that is willing to publish it.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martin amis #french company #rave reviews #german publishers #german publisher