How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
News tagged with: #millennial moms #facebook video #viral video

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Adams Publishing Group Acquires The Athens News

The Athens (Ohio)  NEWS, a twice-weekly  newspaper launched in 1977 by Bruce Mitchell, is being sold to Adams Publishing Group (APG) Media of Ohio LLC, a family owned newspaper company with headquarters in Minnesota. Mitchell and ownership ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-25 00:00:00 UTC ]
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Hearst CTO on the publisher’s plans for the future

Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company plans #future appeared #mobile devices


Short Takes: Religion Publishing News Briefs, September 24, 2014

Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Publishing Vet Builds His Own Cathedral, One Rock at a Time: Bill Henderson

Bill Henderson, founder of Pushcart Press and recipient of the National Book Critics Circle’s Lifetime Achievement Award, tells the story of “an aging man who builds a holy place in his backyard” in his new book. The memoir features bugs, cancer, spiritual wavering, and rocks. Lots of rocks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Chicago Is Sweet Home for Religion Publishers

Chicago and its suburbs are home to a number of religion publishers, the result of migration patterns, the city’s historic role as a transportation hub and center for printing, and a high concentration of Christian colleges and seminaries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


Websites Are Wary of Facebook Tracking Software

Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailers #pushing back #track users #target ads


What Makes for a Brilliant Book Cover? A Master Explains

If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. The post What Makes for a Brilliant Book Cover? A Master Explains appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-09-23 00:00:00 UTC ]
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NOOK Press: Self-Publishing Made Simple

NOOK Press team talks about what makes this ebook publishing platform stand out and how authors can best leverage NOOK Press tools and its community. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek

[ AdWeek | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reasons #big brands #mobile devices


Downton Abbey as Metaphor for the Publishing Industry

Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downton abbey #publishing industry #amazon kindle #publishing business


Creativity vs. Big Data? An Interview with Viktor Mayer-Schönberger

Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
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Online Publishers Association Announces Rebrand to Digital Content Next

The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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Christian Self-Publisher Xulon Launches New Conservative Imprint

The new unit, Liberty Hill Publishing, is being launched in partnership with Salem Communications, a conservative media company which owns, among other properties, Regnery Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Childs Named Publisher at Rowman & Littlefield

The company has appointed Jim Childs publisher of its trade division, effective October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Amazon Launching New Crowdsourcing Publishing Program

After rumblings surfaced that Amazon is creating a new crowd-sourcing publishing platform, the e-tailer has confirmed that the new program is "in the works." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Moving In Together: Canadian Publishing 2014

The merger of Penguin and Random House in Canada is beginning to taking shape in two new, concrete ways. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Publishing’s Holding Pattern: 2014 Salary Survey

PW's annual salary survey reveals an eye-opening lack of diversity in the publishing industry, an enduring pay gap between men and women, and an increasingly optimistic workforce. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Canadian Bestsellers: Canadian Publishing 2014

John Green and Veronica Roth have ruled the U.S. bestseller list for most of 2014, and the two authors have also dominated the Canadian juvenile list for the year to date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Martin Amis's novel 'A Zone of Interest' gets rave reviews, but is dropped by French and German publishers

Amis's French and German publishers passed on his novel about the Holocaust, but another French company will be releasing the book and Amis's agent said there will most likely be a new German publisher that is willing to publish it.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-19 00:00:00 UTC ]
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The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #advertising sales #key elements