How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new distribution platforms like Littlstar and Samsung VR. The post How marketers are distributing 360-degree videos beyond YouTube and Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-09 00:00:00 UTC ]
News tagged with: #organic reach #facebook appeared #vr content #major publisher

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Polar vortex takes us back to the coldest story in American literature (+video)

The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jack london #coldest story #unnamed protagonist #frozen yukon #widely considered #short story #painful accuracy


Dakota News Distribution Exands Into Minnesota

Dakota News, which distributes magazines and popular titles to mass market outlets in parts of the Midwest, is expanding into Minnesota since Gopher News recently went out of business after 112 years servicing Minnesota accounts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular titles


Even our grunts could be monetised by Facebook

Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian

[ The Guardian | 2013-12-22 00:00:00 UTC ]
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Boot up: Facebook self-censorship, Tufte in brief, developer intention, and more

Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinboardto suggest #@gdntech #microsoftapplegooglecharles arthurtheguardian


Bloomberg News Pays Reporters More If Their Stories Move Markets

Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news


Scripps Acquires Digital Video Startup Newsy

Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #mobile platforms #digital strategy #selling advertising #content partnerships #huffington post


Ferguson's reign continues as market surges

Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller

[ The Bookseller | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reign continues #physical sales


Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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Distribution: S&S and Reader's Digest Expand

Simon and Schuster and Reader's Digest announced an agreement where S&S will handle sales and fulfillment for all adult titles published by Reader's Digest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #handle sales


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


Why Facebook Is Wooing Publishers

Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday

[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #mobile users #news feeds


A Facebook Tweak Gives Publishers a Traffic Boost

Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #traffic boost #great news #past month


EU Privacy Proposal Could Limit Data Use by Google, Facebook

The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #commission published #general mills


Improv Everywhere's Harry Potter takes Penn Station commuters by surprise (+ video)

The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


CNN Nabs Bloomberg Video Exec

CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek

[ AdWeek | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managing editor #good stuff #track record #recent memory


Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek

[ AdWeek | 2013-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dinner table #paid ads #google search


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice


VIDEO: Concretopia: Rebuilding Britain

The BBC's Nick Higham meets John Grindrod, the author of Concretopia, a new book charting the rebuilding of post-war Britain Continue reading at BBC News

[ BBC News | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charting


'Where the Wild Things Are' celebrates its 50th anniversary (+video)

Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild things #maurice sendak #tops polls