How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new distribution platforms like Littlstar and Samsung VR. The post How marketers are distributing 360-degree videos beyond YouTube and Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-09 00:00:00 UTC ]
News tagged with: #organic reach #facebook appeared #vr content #major publisher

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Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center


Facebook details government requests

Facebook has for the first time published data on how often governments around the world request data on its users. Continue reading at BBC World

[ BBC World | 2013-08-27 00:00:00 UTC ]
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Governments Requested Information On 38,000 Facebook Users In The First Half Of 2013

Facebook received about 38,000 data requests from government agents in 71 countries in the first half of 2013, according to the company's first Global Government Requests Report, which it published today. The report comprises both criminal and national security requests made in the first six... Continue reading at Fast Company

[ Fast Company | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published today #vast majority #includes details #general counsel


VIDEO: E-book extras spell change for books

With the rapid increase in self-published books around the world, major publishing houses are having to find new ways to maintain their market share. Continue reading at BBC World

[ BBC World | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #rapid increase #market share


VIDEO: Book festival 'stripped' for comics

Edinburgh's international book festival is getting Stripped and ready with a strand devoted to comic books. Continue reading at BBC World

[ BBC World | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book festival #comic books


Facebook Tweaks Third-Party App Login Requests

Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD

[ AllThingsD | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook information #thursday rolled


VIDEO: How to make money from ebooks

With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World

[ BBC World | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money


VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses


Facebook eyes making local connections with mesh networks

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World

[ PC World | 2013-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #direct link #direct contact


Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury announced #global approach #marketing plans


Ron Burgundy will write a memoir (+video)

Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Ron Burgundy is Will Ferrell's alter ego in the 2004 film 'Anchorman: The Legend of Ron Burgundy.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ron burgundy #book titled #classy life #alter ego


Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week

[ Media Week | 2013-08-14 00:00:00 UTC ]
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Distribution: RH and Beacon Press Renew

Beacon will continue to utilize the full portfolio of Random House's sales and distribution services for both their newly published and backlist physical and digital titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution services #random house #newly published #digital titles


Time Inc. Launches Documentary Video Unit

Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invested heavily #laura lang


Facebook Mobile App Hooks Up With OpenTable

Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #monday announced #mobile device


Music industry changes its tune in copyright lawsuit against YouTube channel Fullscreen

The music industry’s lawsuit against a popular YouTube channel this week could indicate that publishers are looking for savvier ways to attack piracy besides going after YouTube itself, a legal expert said. The National Music Publishers Association Tuesday filed a copyright infringement suit... Continue reading at PC World

[ PC World | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader scope


Distribution: Ingram Adds Six New Clients

Ingram Publisher Services Inc., an Ingram Content Group company, announced the addition of six new publisher clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher clients #ingram adds


Distribution: Packt and O'Reilly Sign Deal

O'Reilly Media has signed an agreement with global publisher Packt Publishing to distribute Packt's 1,200 ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reilly media


Distribution: Midpoint Trade Signs Deal with Atomic Fez

Midpoint Trade Books has signed a distribution deal with Atomic Fez Publishing, a Vancouver-based publisher of genre-crossing fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution deal