In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new distribution platforms like Littlstar and Samsung VR. The post How marketers are distributing 360-degree videos beyond YouTube and Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-09 00:00:00 UTC ]
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#organic reach
#facebook appeared
#vr content
#major publisher
This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate
[ Slate | 2013-08-05 00:00:00 UTC ]
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#modern literature
#high school
Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram. Continue reading at Wired
[ Wired | 2013-08-01 00:00:00 UTC ]
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#embedded posts
Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News
[ BBC News | 2013-07-31 00:00:00 UTC ]
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#nick higham
#book charting
Ingram Publisher Services Inc., announced the addition of two new publisher clients, APL Publishing and Maiden Lane Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-30 00:00:00 UTC ]
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#publisher clients
Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews
[ Betanews | 2013-07-30 00:00:00 UTC ]
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#tumultuous relationship
#big fan
Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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#source link
#distribution platform
#mobile games
#pilot program
#provide feedback
#analytics tools
Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
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#pilot program
#mobile apps
#targeting capabilities
#valuable audience
LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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#las vegas
The new YouTube channel encourages readers to upload a video of themselves sharing a paragraph from a favorite book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-27 00:00:00 UTC ]
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#favorite titles
#favorite book
This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#data sources
#marketing campaign
The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News
[ BBC News | 2013-07-26 00:00:00 UTC ]
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#latest results
As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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#york comic-con
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The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at Fast Company
[ Fast Company | 2013-07-22 00:00:00 UTC ]
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#phone app
#mark zuckerberg
#months ago
#bear fruit
#video advertising
BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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#bookexpo america
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The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News
[ BBC News | 2013-07-22 00:00:00 UTC ]
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#read books
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Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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#comic book
#comic books
Lerner Publisher Services announced exclusive partnerships with Scobre and Live Oak Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-18 00:00:00 UTC ]
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'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
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#mary poppins
#saving mr
#walt disney
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Random House Publisher Services announced a multi-year extension of its sales and distribution partnership with Osprey Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-16 00:00:00 UTC ]
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#distribution partnership
#multi-year extension
#osprey group
JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World
[ BBC World | 2013-07-15 00:00:00 UTC ]
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#jk rowling