In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new distribution platforms like Littlstar and Samsung VR. The post How marketers are distributing 360-degree videos beyond YouTube and Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-09 00:00:00 UTC ]
News tagged with:
#organic reach
#facebook appeared
#vr content
#major publisher
E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World
[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#apple didn
#electronic books
#lose money
#penguin group
Beginning January 1, 2013, Columbia University Press began to distribute frontlist and backlist titles from Transcript and, in a separate deal, Jagiellonian University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#backlist titles
#separate deal
A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online booksellers
Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#court --
#ebook market
#online store
The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |
The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital space
#user experience
Random House and National Geographic Society have announced a multi-year extension of their sales and distribution partnership. They have partnered since 2005. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution partnership
#random house
#multi-year extension
For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#sales operation
Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fertile ground
Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World
[ PC World | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print versions
#digital edition
#cut costs
Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this |
Bird Street Books has agreed with Ingram to manage the sales and distribution of their print, ebook, and audiobook titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-29 00:00:00 UTC ]
More news stories like this |
Midpoint Trade Books has signed a distribution deal with Changing Lives Press, a New York-based publisher of self-help titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution deal
Ingram has announced partnerships with Smoke Alarm Media, Little Pickle Press, Mouse Prints Press, and Jumping Jack Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ingram adds
#announced partnerships
How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketers
#ed nawotka
Bookmasters has signed an agreement with TGS International to distribute their print books and ebooks to major U.S. booksellers for the first time in the United States. TGS International, headquartered in Berlin, Ohio, has been publishing Christian books for almost 30 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#abrams books
#book marketers
Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hong kong