How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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Digital Newsstand Preps Makeover with Former Time Inc. CTO

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[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

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[ AdWeek | 2014-10-09 00:00:00 UTC ]
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Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World

[ PC World | 2014-10-07 00:00:00 UTC ]
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Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

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[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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The Washington Post Takes its ‘Native’ Ads to Print

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[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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Six new billionaires from Bay Area make the Forbes 400 list

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[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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Omidyar, other billionaires with Hawaii ties, on Forbes list of richest Americans: Slideshow

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[ Silicon Valley Business Journal | 2014-09-30 00:00:00 UTC ]
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Indie Publishers: Connecting Books to Readers with IngramSpark

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[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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[ Advertising Age | 2014-09-20 00:00:00 UTC ]
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[ Crains New York | 2014-09-20 00:00:00 UTC ]
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[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
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[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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[ BBC World | 2014-09-11 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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[ Fast Company | 2014-09-05 00:00:00 UTC ]
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[ Editor & Publisher | 2014-09-05 00:00:00 UTC ]
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[ The Guardian | 2014-09-04 00:00:00 UTC ]
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