How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at Advertising Age

[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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In Shakeup, Time Inc. Names New Publisher of InStyle

InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age

[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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The new Kindle reader -- bang for your buck [Review]

If you have grown tired of hardback and paperback books, then a Kindle may be your answer. Coincidentally, Amazon has released two new models, a standard and the Voyage, which my colleague Brian Fagioli reviewed recently. These complement the existing Paperwhite, which has not yet been updated.... Continue reading at Betanews

[ Betanews | 2014-11-17 00:00:00 UTC ]
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Tom Weldon: 'Book readers don't want subscription'

Penguin Random House's c.e.o. Tom Weldon has said the company will not be exploring subscription, as he is not convinced it is what readers want. Weldon, in conversation with The Bookseller's editor Philip Jones at today's FutureBook conference, said PRH UK is betting on three things for the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Head of Print and Digital Sales at Time Magazine to Exit

Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Amazon's Kindle e-readers learn some new tricks -- download the update now!

I get it -- you own a tablet and don't think you need a dedicated e-ink based e-reader. While I respect your opinion, I must tell you that it is wrong. Sure, reading a book on a back-lit LCD display is passable, but hardly a good experience. Not only can this be fatiguing to your eyes, but most... Continue reading at Betanews

[ Betanews | 2014-11-14 00:00:00 UTC ]
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Self-publishing 'has revealed readers' true interests'

Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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News Corp's Thomson talks of online progress at the Times and Sun

But he doesn't provide any figures to back up his positive claims about subscriber totalsThe Times "is delivering both volume and higher revenue per subscriber", says the News Corp chief executive and former Times editor Robert Thomson.He added: "Digital, which already accounts for nearly... Continue reading at The Guardian

[ The Guardian | 2014-11-06 00:00:00 UTC ]
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SMP Buys 'Times' Journo's Debut Novel for Seven Figures

St. Martin's Press has acquired the debut novel 'Everybody Rise,' by Stephanie Clifford, in a seven-figure book deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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Still looking for a scary story post-Halloween? Booksellers have a suggestion for you

In a recent survey by industry newsletter Shelf Awareness, the novel 'We Have Always Lived in the Castle' by Shirley Jackson was booksellers' top pick for a great spooky tale. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-04 00:00:00 UTC ]
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Adobe's e-reader software collects less data now, EFF says

Tests on the latest version of Adobe System’s e-reader software shows the company is now collecting less data following a privacy-related dustup last month, according to the Electronic Frontier Foundation.Digital Editions version 4.0.1 appears to only collect data on ebooks that have DRM... Continue reading at PC World

[ PC World | 2014-11-03 00:00:00 UTC ]
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UK publisher numbers to double at Shanghai children’s fair

The number of UK publishers attending the Shanghai International Children’s Book Fair (CCBF) this year has nearly doubled, with 21 set to attend the November event, compared to 12 last year. The 2013 event was described as "storming" by UK publishers. Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Watch time at YouTube 'growing 50% a year'

Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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Proving Amazon's a Monopoly? Not So Easy 'Seattle Times' Says

According to a report in the 'Seattle Times,' proving that Amazon is a monopoly, let alone an abusive monopoly, will be very difficult, if not impossible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Schupf Up at Time Home Entertainment

Margot Schupf has been named publisher of Time Home Entertainment, Inc., the book and bookazine publishing division of Time Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Huffington Post's Buzasi to give FutureBook keynote

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[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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German publishers capitulate and let Google post news snippets -- for now

German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being.The decision is a step in an ongoing legal dispute between the publishers and Google. Publishers are... Continue reading at PC World

[ PC World | 2014-10-23 00:00:00 UTC ]
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Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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Editorial Assistant Turns Blog Post into Multibook Deal

What’s every blogger’s dream? A book deal. Even better: a multibook deal from a single blog post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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International New York Times Enters Publishing Agreement with Republica in Nepal

The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
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