How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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[ AdWeek | 2014-06-25 00:00:00 UTC ]
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'The Silkworm' is now available on Amazon – but the shipping time keeps changing

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[ The Christian Science Monitor | 2014-06-24 00:00:00 UTC ]
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Seeking Engagement, Media Firms Toss Readers the Keys

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[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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[ The Guardian | 2014-06-19 00:00:00 UTC ]
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[ Folio Magazine | 2014-06-18 00:00:00 UTC ]
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[ The Guardian | 2014-06-13 00:00:00 UTC ]
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[ Betanews | 2014-06-13 00:00:00 UTC ]
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[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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[ AdWeek | 2014-06-10 00:00:00 UTC ]
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[ Crains New York | 2014-06-09 00:00:00 UTC ]
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[ BBC News | 2014-06-09 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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