When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Agatha Christie, the Queen of Mystery, is the best-selling novelist of all time. What makes her work so timeless? Continue reading at Book Riot
[ Book Riot | 2021-12-06 11:40:00 UTC ]
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Reporter Andrea Elliott spent eight years following Dasani and her struggling family. Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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“Crime and Punishment” was a turning point for the Russian writer — and for literature. Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
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The translation of Deceit by ‘groundbreaking’ author Yuri Felsen, who died in Auschwitz in 1943, is set to come out next MayThe debut novel by Yuri Felsen, an author once regarded as the “Russian Proust” whose work has been forgotten since he died in Auschwitz in 1943, is set to be published in... Continue reading at The Guardian
[ The Guardian | 2021-12-01 14:12:48 UTC ]
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After 26 years at Edinburgh University Press, Nicola Ramsey was named its interim c.e.o. five months ago, and has wasted no time looking to the future. Continue reading at The Bookseller
[ The Bookseller | 2021-11-27 02:50:31 UTC ]
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Edith Schloss’s memoir recounts an era of great creative vitality and the time she spent with Willem and Elaine de Kooning, Merce Cunningham, Leo Castelli and others. Continue reading at The New York Times
[ The New York Times | 2021-11-21 10:00:00 UTC ]
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“Our Journey Together” includes more than 300 photographs, along with captions written by the former president. Continue reading at The New York Times
[ The New York Times | 2021-11-20 00:37:09 UTC ]
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As ever, Amazon is discounting many of its products for the Black Friday shopping period. Like many other companies, Amazon is getting out of the gate a little early with deals on Kindles. The standard Kindle is down from $90 to $50, which is the lowest price we've seen for the e-reader. Back in... Continue reading at Engadget
[ Engadget | 2021-11-19 09:00:22 UTC ]
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Nancy Pearl, possibly America’s best-known librarian and recommender of books, shares her thoughts on choosing what to read, and when to stop reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-11-16 23:20:31 UTC ]
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Book Reviews Mitchell River National Park, Victoria, Australia / Photo by Zac Porter / Unsplash While the landmark anthology Guwayu – For All Times: A Collection of First Nations Poems (Magabala Books, 2020), edited by Jeanine Leane, refuses the... Continue reading at World Literature Today
[ World Literature Today | 2021-11-09 21:58:53 UTC ]
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Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 00:02:39 UTC ]
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As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Uwem Akpan’s novel follows Ekong — whose name means war — as he travels to the United States. Continue reading at The Washington Post
[ The Washington Post | 2021-11-02 17:31:46 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. The post How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood... Continue reading at Digiday
[ Digiday | 2021-10-26 04:01:00 UTC ]
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The award-winning author of 'Arc of Justice' talks about his new book, 'The Shattering,' and how he came to write history for people like his father. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-25 13:00:08 UTC ]
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Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian
[ The Guardian | 2021-10-22 04:46:20 UTC ]
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Lucy Caldwell has won the BBC National Short Story Award with Cambridge University, a prize she has been nominated for three times. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 02:07:31 UTC ]
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Raven Books has landed Lady Macbethad, a historical novel exploring the "real Lady Macbeth" set in medieval Scotland, and a second title by debut author Isabelle Schuler. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 15:28:38 UTC ]
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