When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Hachette UK has been selected as one of the Times Top 50 Employers for Women for the second year running. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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Want to read what everyone else is reading? MarketWatch reports that in honor of World Book Day, Amazon has released a list of their 50 overall bestselling books in the U.S. (at least in the 27 years since their launch in 1994). Of course, not everyone buys their books on Amazon (may we suggest... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-23 16:45:58 UTC ]
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Former President Barack Obama and filmmaker Ava DuVernay discuss "A Promised Land" at the L.A. Times Community Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-21 21:09:15 UTC ]
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Independent Bookstore Day, administered by the American Booksellers Association, takes place this coming Saturday, April 24. More than 740 stores are participating and booksellers are adjusting to the times, moving many events outdoors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
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The 41st annual Los Angeles Times Book Prizes were awarded in a livestreamed virtual ceremony last Friday. The awards are presented in 12 categories; 56 books were shortlisted overall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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Deesha Philyaw, Victoria Chang and Isabel Wilkerson are among the winners of the 2020 L.A. Times Book Prizes, announced Friday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-17 01:06:54 UTC ]
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The 26th Los Angeles Times Festival of Books is going virtual again this year. The event kicks off April 17 at 10 a.m. Here's how to watch. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-16 12:00:30 UTC ]
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Barack Obama and filmmaker Ava DuVernay will discuss the former president's memoir "A Promised Land" April 21 in a livestreamed event for the L.A. Times Community Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-16 01:25:03 UTC ]
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Even in boomtimes it is hard to keep a bookstore afloat: the margins are razor thin and you’re in constant competition for bookbuyers with the largest monopoly in the universe (Am*zon). This is why a lot stores—particularly newer ones—build higher-margin sidelines into their business models…... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-12 14:51:07 UTC ]
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Today, April 9th, marks the fifty-eight publication anniversary of Maurice Sendak’s Where the Wild Things Are. Perhaps the most beloved children’s book of the latter half of the 20th century, Sendak’s gorgeously-illustrated tale of a young boy in a wolf suit who, upon being sent to bed with no... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-09 16:58:23 UTC ]
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Exciting adaptation news: A24 and Rhombus Media have optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being developed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-07 14:34:36 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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Andrea Lee’s superb fiction often describes the collisions between people from different cultures. Her new novel widens the scope. Continue reading at The Washington Post
[ The Washington Post | 2021-03-23 13:00:00 UTC ]
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Yu Tsai condemns magazine publisher for offering editor’s role to Alexi McCammond, who then resigned over racist tweetsA Teen Vogue photographer has said the hiring and swift axing of editor-in-chief Alexi McCammond over anti-Asian tweets shows Condé Nast does not “value” its Asian staff... Continue reading at The Guardian
[ The Guardian | 2021-03-22 15:37:27 UTC ]
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If the last year has taught us anything, it’s that Austin’s (Lincoln-drivin’, Wild Turkey-suppin’, Longhorns-boostin’, emergency-broadcastin’, naked bongo-playin’, UT professorin’) favorite son, Matthew David McConaughey, is actually a far busier man than his famously laid-back public persona... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-19 18:40:38 UTC ]
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You may have noticed that here at Literary Hub, we’re pretty big fans of Octavia Butler—and especially of Kindred, arguably her most famous novel. So we were very excited by the recent news that that 42-year-old book is finally getting an adaptation: FX has recently ordered a pilot, which was... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-19 14:00:40 UTC ]
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Celebrated young adult author L.L. McKinney (with art by Robyn Smith) is the author of 'Nubia: Real One', an endearing tale that updates the origin story of Nubia, the Black twin sister of Wonder Woman. In this eight-page excerpt Nubia confronts a dude threatening her friend and in the process... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-17 04:00:00 UTC ]
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The power of a good screen adaptation can be life changing for even the most successful author, opening them up to a whole new world of fans, book sales and opportunities. A good adaptation becomes watercooler chat, penetrates the public consciousness and authors become the gate keeper to a... Continue reading at The Bookseller
[ The Bookseller | 2021-03-13 11:35:11 UTC ]
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Watch author Viet Thanh Nguyen talk about "The Committed" at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-11 00:19:23 UTC ]
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Unless you’re a disgraced politician, trying to get a book published can be difficult, nerve-wracking, soul-denting work. If you’re anything like me, though, it really helps to hear that rejection is the rule in the publishing industry, rather than the exception. When my novel was out on... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-10 17:04:17 UTC ]
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