When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Many of us have fond memories of Harold and the Purple Crayon—Crockett Johnson’s beloved children’s book about a four-year-old boy exploring the contours of his imagination through drawing. Yesterday afternoon, The Hollywood Reporter announced that Zachary Levi will be starring in Sony... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 17:11:35 UTC ]
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Sceptre has acquires What’s in a Name? by Sheela Banerjee, the story of 20th-century immigration to the UK told through names and what they say about belonging and heritage. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 16:52:59 UTC ]
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The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek
[ AdWeek | 2021-01-28 05:35:00 UTC ]
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New and backlist titles offering esoteric insight, ancient wisdom, and empowering practices did well during a year of ‘profound uncertainty,’ publishers say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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Stevenson’s classic 19th-century novel is study in loyalty against a backdrop of violence and unrest. Continue reading at The Washington Post
[ The Washington Post | 2021-01-20 16:00:00 UTC ]
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Network Automation Cookbook is designed to help system administrators, network engineers, and infrastructure automation engineers to centrally manage switches, routers, and other devices in their organization's network. This book will help you gain hands-on experience in automating enterprise... Continue reading at Betanews
[ Betanews | 2021-01-20 14:20:02 UTC ]
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HQ has landed a “beautiful” book on kindness by Hello! editor in chief Rosie Nixon featuring contributions from Fearne Cotton, Matt Haig, June Sarpong and the Duchess of York among others. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 03:10:24 UTC ]
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Less than a month on from the movie poster controversy (Cherrk!) that rocked the internet to its very core, the first trailer for Cherry—the Tom Holland-starring film adaptation of Nico Walker’s 2018 semi-autobiographical debut novel about an Iraq War veteran turned drug addict turned bank... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-14 19:34:29 UTC ]
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Sarah Ferguson says historical tale Her Heart for a Compass is inspired by experiences in her own lifeThe Duchess of York has landed a book deal with the romantic fiction publisher Mills & Boon, revealing that she “drew on many parallels from my life” for the historical tale.Sarah... Continue reading at The Guardian
[ The Guardian | 2021-01-13 10:13:08 UTC ]
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Sarah Ferguson, Duchess of York, has penned her debut novel, a fictional account of her great-great aunt's life, to be published by Mills & Boon. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 22:12:59 UTC ]
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If there’s one thing that Fox News could use, it’s more right-wing opinion programming. Yesterday, Fox announced a scheduling reshuffle that, among other tweaks, will see Martha MacCallum’s news show replaced in the 7pm Eastern hour by a new opinion program with a rotating cast of hosts; Brian... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-01-12 13:23:07 UTC ]
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W&N has acquired "a timely critique of wokeness", The Awokening by Ayishat Akanbi, which urged readers to unify in a time of polarisation. Continue reading at The Bookseller
[ The Bookseller | 2021-01-10 16:53:47 UTC ]
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“Gone to the Woods” is a memoir so rife with childhood trauma he wrote it in the third person. Continue reading at The New York Times
[ The New York Times | 2021-01-09 08:01:28 UTC ]
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His exhaustive coverage of the Vietnam War also led to the book “A Bright Shining Lie,” which won a National Book Award and a Pulitzer Prize. Continue reading at The New York Times
[ The New York Times | 2021-01-07 23:20:39 UTC ]
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2021 is already starting off right (movie-wise, at least): Deadline has just announced that Tiffany Haddish is in final negotiations to star in the screen adaptation of National Book Award winner M.T. Anderson’s sci-fi novel Landscape with Invisible Hand, which will be produced by MGM, Annapurna... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-06 19:07:21 UTC ]
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Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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With a new Black editor in chief and ambitious promises to do better, a little corner of the Conde Nast universe is taking racial and cultural injustice one recipe at a time Continue reading at ABC News
[ ABC News | 2020-12-24 18:32:00 UTC ]
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New fiction by Chimamanda Ngozi Adichie, Barack Obama’s accent game, a Wilco frontman’s memoir and romance by Vonnegut. Continue reading at The New York Times
[ The New York Times | 2020-12-22 23:58:19 UTC ]
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